I thumbed through the latest edition of Distinctive Homes today. In case you're not in the real estate trenches every day, that is the one glossy real estate magazine in Southern California that survived the credit collapse and housing tumble we are navigating our way through. Others folded, or are struggling to survive on the shrinking advertising dollar of the belt-tightening real estate agent.
So who is spending the big bucks for the glossy spreads? In a nutshell, it is the Big Dog Agents. As real estate companies close their doors and agents fall away, Big Dog Agents are seeking new territory and new clients. Are yours up for grabs?
One of the Big Dogs (nice guy) in my area has twelve, yes 12, pages in the magazine I received today. How do I compete with his big guns and deep pockets, not to mention a never ending supply of multimillion dollar listings? I don't. I do something completely different, and I'm doing it right now. Yep, I blog, and it works.
I do not have proof, but in my experience blogging reaches more consumers than a pricey local real estate magazine. This conclusion is based on thousands of dollars wasted on full page color ads that produced very few calls and closed sales. My blog is never out of print, always in circulation and available 24/7/365. No trip to the local market or real estate office needed.
I decided a long time ago pulling up my blog online at a listing presentation was more powerful than pulling an out-of-date magazine from my tote bag. So Big Dogs, keep buying ad space and I'll keep blogging. There are many paths to success and happiness, and more than one way to play the game of real estate and win.
Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800
PalosVerdesLifestyle - Nominated by Relocation.com as one of the top ten Los Angeles area real estate blogs. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.
South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.
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