AND EVERY CONSUMER GETS ONE BAD HOME BUYING OR SELLING EXPERIENCE
THAT is when buyers and sellers learn, from experience, that when they buy or sell again, perhaps they should work with the advice of someone who is trained and experienced to buy and sell real estate.
Yes, the Internet has made the consumer an empowered home buyer or seller. Or, has it?
It doesn't really matter if it has or not. Perception is reality when you are uninformed. If the consumer believes that they can do a better job of buying or selling a home without the aid and counsel of an experienced real estate practitioner, they will simply have to learn from experience that it just isn't so.
The average consumer THINKS that they know enough about real estate transactions to work without an agent. The average agent KNOWS that the consumer know very little beyond finding homes to tour. We know now that a large percentage of home buyers and sellers are influenced by the "Save $Thousands when you sell your home". Or, "Buy a home and get $Thousands at settlement".
THE REALLY EASY PART OF REAL ESTATE TRANSACTIONS
Finding homes for sale. Listings of homes for sale are everywhere. They're on the Internet. They're in the newspaper. Drive around and look for signs. Finding homes for sale is the easiest part of buying a home.
Listing a home for sale. For Sale By Owner listings can be listed on the Internet on web sites devoted to owner's listings of their homes for sale. Go on the Internet and you'll find companies that will enter a home for sale for a few $Hundred Dollars.
WHAT HAPPENS THEN?
Sure. Finding homes for sale to buy or listing homes for sale is easy. What happens when a buyer finds a home they wish to buy?? What happens when a home owner meets a buyer that wishes to buy their home??
What does the average home buyer or seller understand about:
Making Offers
Contract Processes
Escrows
Negotiating
Financing
Inspections
Disclosures
Verifications
Notices
Home Owner Associations
Condominium Associations
Co-operatives
Material Defects
Title Process
Defaults
Settlements
There are too many aspects of the home buying and selling processes to list here. Fact is, finding the home or finding the buyer is the easy part.
What makes buyers and sellers believe that they can manage a real estate contract without the advice and counsel of a trained and experienced real estate practitioner? BECAUSE they believe the advertisements that tell them how much money they can save by "do it yourself real estate practice". Or, because they believe the media who has found the real estate practitioner to be the gift of negative press that just keeps on giving.
When do buyers and sellers use the services and gladly pay for the services of a real estate practitioner?? My experience is that they will seek the services of a real estate agent or broker on their second transaction and every one following that.
Buyers may have toured Open Houses and tried to buy one only to find that the agent on duty, while offering to help, clearly approached the matter to the advantage of the seller. Or, they may have actually purchased a home without their own agent and that experience taught them to seek help on their next transaction.
Sellers may have tried to sell the home without the aid of an agent or broker only to have the signs become weathered waiting for a buyer to make an offer. Or, they might have gotten a contract and the buyer couldn't get financing.
Just like every dog is entitled to one bite, every home buyer or seller entitled to find out for themselves that they do need our help.
Courtesy: Homefinders.com
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