How to Create a Facebook Fan Page for Your Real Estate Business

Services for Real Estate Pros with The Agent Guide LLC

From my Tools For Real Estate blog:

Love Facebook? Hate Facebook? Have a personal Facebook profile, but not sure how to use it for your real estate business?

(All of the above?)

Regardless of which category you fall into, here's what you need to know: Having a Facebook business page (also called a Facebook fan page) is a great way for you to market yourself online as a real estate agent. It's free, easy to set up, and easy to keep updated with content such as links to interesting articles, photos, and even videos.

How much or how little you put into it is up to you. But, here's the catch... most real estate agents don't know how to create a Facebook business fan page to begin with!

Fortunately, it's easy. Here's a video I made showing exactly how to do it, along with tips on choosing the right title for your Facebook business page.



Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Oliver Indra 07/23/2009 07:01 AM
  2. Joeann Fossland 08/27/2009 02:37 AM
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Tools for Real Estate
The Agent Guide LLC - Kirkland, WA

Hi Heather,

I do agree that keeping things up to date can be a big challenge, I recently hired some help for distributing my original content (ie. my one blog post or video, etc.) to my various social media sites.

Two things I'd suggest - one is the the Facebook fan page is so easy to update by just posting a link to an interesting article about real estate from the NY Times, Wall Street Journal, etc., or a link to one of your recommended service provider's websites - that kind of thing.  It's useful information and takes very little time.

The other if you ever consider delegating is to hire some virtual assistant help, can be just a few hours a week and you can find some good people on there who can distribute your content.

Hope this helps!


Jul 23, 2009 07:25 AM #6
Tools for Real Estate
The Agent Guide LLC - Kirkland, WA

Hi Oliver,

I use my personal profile mainly for non-business, but this still sends traffic to my business pages (I have two.)

I personally like the option to use primarily the business page for business, however I do pick business page items that I think have wide appeal and post them to my personal profile occasionally.  However if you do this you want to post many more non-business-related items on your personal profile.

For my first business page I was able to set it to stop updating my personal profile, however I can no longer figure out how to do that for my second business page and I've searched everywhere - so if anyone knows how to do this I'd love to hear... :)


Jul 23, 2009 07:34 AM #7
Tools for Real Estate
The Agent Guide LLC - Kirkland, WA

Glad this was helpful Gary!

Jul 23, 2009 07:34 AM #8
Dennis Chanski
Hebron, CT

This is great I am going to go and take a look and set one up.  DAC

Jul 23, 2009 07:35 AM #9
Tools for Real Estate
The Agent Guide LLC - Kirkland, WA


Have you posted much to this page yet? If not you can just delete it and start over.  Otherwise as far as I know at this point, Facebook does not allow you to change the title.

I think if you moved and changed brokerages, as long as your brokerage name is not in your page title you would probably be fine to just keep the old page live, make your last post an explanation that you had moved, and then direct them to your new Facebook page.  That way you keep the search engine perks from your previous content and still send people to the right page.  Obviously this would be subject to broker approval and/or any Facebook regulations I may not know about, etc.  But it is probably a plug for putting your area and not your brokerage name in your page title.

Jul 23, 2009 07:39 AM #10
Christine McInerney
The McInerney Team with Realty Executives Associates - Knoxville, TN
The McInerney Team, Knoxville TN Homes For Sale

I wish I had realized that I could not change the title when I started my page- now with 60+ fans I am not about to delete it.

Jul 23, 2009 07:48 AM #11
Tools for Real Estate
The Agent Guide LLC - Kirkland, WA

Same here Christine, I don't like the title for my Tools For Real Estate business page and figured out too late I couldn't change it - but congrats on your 60 fans!

Jul 23, 2009 08:48 AM #12
DeJaniera B. Little
Weichert Real Estate - Philadelphia, PA

Thanks so much for the very informational video...I plan on launching my fan page in the coming weeks. 

Jul 23, 2009 03:57 PM #13
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Thanks for the tips and the video -- it was helpful.

Jul 23, 2009 06:29 PM #14
Luiza Berman
Park Square Realty - Westfield, MA
I sell more because I do more

I'm new to all of this is it possible to view some of these pages?

Jul 25, 2009 09:34 PM #15
Tools for Real Estate
The Agent Guide LLC - Kirkland, WA

Hi Luiza,

Sorry it took me a while to get back to you, Mike Mueller has some good examples on his site, check here:

He actually has a better page or post with all real estate Facebook pages but I can't find it right now.  (I'm not an affiliate of his, just saw he had good stuff. :)

Hope this helps!

Jul 29, 2009 07:05 AM #16
DeAndrea "Dee Dee" Jones
Home Buyers Marketing II, Inc. - Manassas Park, VA
The NorthernVARealEstateLady & DMVRealEstateChick

Thanks for the easy to follow info.

Aug 06, 2009 08:06 AM #17
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Irene, I am sooooo coming back to do this this afternoon. Off to workout but wanted to catch up here at AR first. Thanks!

Aug 10, 2009 12:34 AM #18
Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents

This makes it very simple! Thanks for the great instructional video

Aug 27, 2009 02:35 AM #19
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker

I knew if I did an AR search I would not be disappointed.  Thanks!

Oct 15, 2009 12:14 PM #20
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

So glad that I found this post on the Search.  I created my page, but I think I messed it up and need to start over.

Nov 19, 2009 12:44 AM #21
Michael Myers
King-Rhodes & Associates - Cherokee Village, AR

Thanks for the tutorial. I finally did and it was easy due to your help and good instructions. Thanks again!

Nov 22, 2009 05:06 AM #22
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Irene~  Thanks so much for sharing this!  I am going to go and try and see if I can do it !

May 07, 2010 08:27 AM #23
Christa Ross
RE/MAX Select Realty - REALTOR and Green Homes Specialist - Pittsburgh, PA
Helping you buy and sell Pittsburgh's Best Homes

Thanks for the post. I am setting up my business page and planning to keep my personal page for personal things.

Jul 19, 2010 01:59 AM #24
Sham Pathania
Save Max Real Estate Inc. Brokerage - Mississauga, ON

Great post. Excellent. Well explained.

Mar 19, 2011 12:34 PM #25
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