When you go out to eat, you can order each menu item separately or order a meal that includes your main dish and maybe a side or two, plus bread and butter. Depending on when you go, you might ever able to get a great full mean by ordering the early bird special that includes an appetizer, a beverage, and dessert. You may get smaller portions and no substitutions with the special, but the price is favorable. You can even get the striped down version of the special at fast food restaurants when you order a value meal.
Real estate agents have traditionally charged a commission that might be negotiated to vary after a certain dollar limit, but agents provide "full service." The commission covers the consultations, the listing, the marketing, the advertising, the open houses, the showings, the frantic client calls, the document preparation, the closings - and all the numerous other things in an average sale. Realtors do not typically send detailed bills or sell their services a la carte. They offer the daily special, soup to nuts, with no reduction in the portion size of their time or expertise.
These days, discounted brokerage services are available to those who are willing to do some of the work themselves to sell their home. One on-line firm, Discount Real Estate Solutions, has packages for $495, 995, and 995 plus ½% commission. This approach is more like a value meal that you can upsize. Unless the package lists it an option, no "dessert" or extra service is included.
Firms like this might meet the needs of some customers, but I'm betting that many people who sign up for the service are overwhelmed with how much they need to do themselves - and how many things can fall through the cracks. The "full service meal" offered by Realtors is their unique selling position (USP.)
Realize your USP and serve it up!
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