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Many people think it is simple to stage a vacant property.
We've all seen the television
shows and all stagers do is bring in furniture to show the
function of a room right? Perhaps after reading this you may
re-evaluate what qualified home
stagers do, for there is a definite "method to our madness".
Some time ago I viewed a small, vacant 1 bedroom condo and after
submitting a proposal to merchandise the property for sale, the
homeowners decided they could save money by doing it themselves. They
were very nice people and when they called to let me know their plan I
sincerely wished them a speedy, profitable sale.
They purchased some furniture, set it in place, had it
photographed and waited for the offers to start rolling in. It didn't
take them long (only a couple of additional mortgage payments) to
realize that their listing wasn't capturing the attention of potential
buyers. Have a look... can you see why?
You will notice it is a small, fairly narrow living room
(not uncommon for a 1 bedroom, downtown condo these days). To the right
of the sofa is a door leading out to a patio.
From this home stager's point of view, what they did isn't all bad.
They used an area rug to anchor the seating and they chose light,
somewhat "airy" furniture. What they didn't realize is....
Heavily patterned rugs make small spaces seem
even smaller and pull potential buyer's eyes down.
Positioning furniture right up against the walls
does not make rooms feel more spacious.
Perhaps they also didn't know that...
Flow is as important as function.
Color is crucial for setting a mood and creating
Greenery provides an element of "life".
Angled flooring and furniture can visually widen
Artwork keeps buyers eyes up and moving
throughout a room.
Accessories enhance and help soften
photos are crucial for generating buyer traffic.
Something tells me that they now have a better understanding
of the points I mentioned above. As of today this is what the room
looks like and they have renewed hope that a sale is indeed forthcoming!
Jackson West is the founder of Reveal Estate
Home Staging and a Certified
His interior redesign work can be seen in the book "Home Staging For
Dummies" as well as magazines including multiple editions of the "Staging Standard".
He is also featured on a television
series for the W Network.
While his niche has long been downtown properties in a higher price
range, the principles of design, functionality and flow he implements
equally effective in every home.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.