The market value of your home is not:
• What you have in it
• What you need out of it
• What it is appraised for
• What you heard your neighbor’s house sold for
• What the tax office says it is worth
• What it is insured for
• Based on memories and treasures
• Based on prices of home where you are moving
The true market value of your home is….what a Buyer is willing to pay for the property TODAY:
• Based on today’s market
• Based on today’s competition
• Based on today’s financing
• Based on today’s economic conditions
• Based on the Buyer’s perception of property condition
• Based on location
• Based on normal marketing time
As a seller, you control:
• The price you ask
• The condition of the property
• Access to the property
As a seller, you do not control:
• Market conditions
• The motivation of your competition
• Value
Warning Signs:
AGENT Elimination – If agents are not previewing or if they preview but do not show your home, they are eliminating your property
BUYER Elimination – If your home is being shown repeatedly with no results, buyers are finding better properties in your price range. In either case, this is an indication that your home is not priced at current market values.
Remember: Price Overcomes all Objections!
;)
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