Realtor Magazine Features Women Homeowner Niche

The July issue of Realtor magazine focuses on niche marketing. Ginny Mees and her North America Women Homeowners Network is featured in that article.

Independent women represent the second largest demographic of homebuyers in North America. Women also account for over 52% of real estate brokers in the U.S as well as 72% of all full time real estate agents.

Women also control over 90% of all home purchasing decisions and will soon control over 50% of all wealth in the U.S.
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In her 10 years as a Realtor, Ginny noted that women were the driving force behind her success as a Realtor. She decided that becoming the woman homeowner expert in her community would be a smart business move on her part.

Looking for like-minded Realtors to work with, she discovered that there was no national or online resource dedicated to the needs of independent women homeowners. To address this, she founded www.WomenHomeowners.com and is building a North Amercian Women-to-Women network of teams nterested in being the women homeowner experts in their area.

In the 4 months since she launched the site, her efforts have produced 20 warm leads that represent 8 potential transaction sides, 2 listing appointments and 2 sell/buy clients.

Go here for more information on joining the Women-to-Women network.

If you would like a copy of the article email Ginny.

You can also request an overview of the potential of this market segment by asking her for a copy of Feel the Power.