Blogging and Leads: The Materialization of Expectations In The Rain
"So here's my next question..How do I get leads from blogging?"
This was an excellent question posed by new AR blogger Karen Kopittke in her comment on Russ Ravery's blog post New Active Rain Blogger.
The answer to her question is one that, I suspect, many a new ActiveRain blogger has asked. I know I have, and I've been active here for the past six months.
To answer her question, the following must be brought into consideration:
- Have you been blogging consistently? At least one post each day
- What type of content are you blogging about? Your blog should be a source of information on local topics and real estate questions that consumers may ask, or provide information that consumers want to know.
One must keep in mind that the axiom "All real estate is local" is very true when it comes to blogging and expecting leads from it. In some areas, and depending on what you are blogging about, leads will come only after a few days; in others, leads will come only after months and months of steadily producing quality posts that feed consumers the information they are looking for.
If you want to guarantee yourself leads from blogging, here are a few topics to post about:
- Market Reports. Local statistics on the real estate market in your areas of service are always of interest to consumers.
- Communtiy Information. Blog posts about local attractions, restaurants, events and activities, etc. are a good way to bring consumers to your blog.
- Listing Information/Open House posts. Giving consumers detailed information on listings and where there are open houses in your area can be a huge draw for you.
The key to getting those leads from blogging is to ensure that you get found first by the consumer when they type in keywords in the search engines. Getting to the first page of Google, Yahoo, Bing, etc. can definitely help. In order for you to maximize your potential for top placement, you definitely should read Brad Andersohn's post How to Create a Blog Post for Customers and Search Engines.
Here are a few examples from current ActiveRainers who have gotten leads from their blogging here (Author's Note: I will be adding more examples as I come across them in the Rain).
Andrea Swiedler - As far as I am concerned ACTIVERAIN ROCKS THE HOUSE!
Missy Caulk - Activerain brings Business Success
Virginia Hepp - The Little Blog That Could - Rainmaker!
Margaret Woda - Bob Stewart's Challenge Pays off for Maryland Agent
Kathleen "Kate" Elim - And Then What to My Wondering Eyes Should Appear...
Donna Harris - 500,000 Points and $122,000 Later!
Judy Greenberg - Do you want to list 69 condos?
Joan Whitebook - Don't Know Much About SEO, But I Know The Long Reach of ActiveRain
Jeff Dowler - One ActiveRain Success Leads to Another, and Another, and...
Geri Sonkin - Hi, I found You On Active Rain
Steve Kappre - Is Blogging on ActiveRain Really Worth the Hassle?
Irene Kennedy - The Down Side of Hyper-Local Content Posts: Let's place blame where it is due!
Sheldon Neal - "Hi I Found You From Your MARKET REPORTS" ...
Valerie Segheddu - WOW!...Hyper Local works! I just got my first lead only 3 days after posting...Thanks Bob!
Here's to every blogger seeing the materialization of their expectations of receiving leads from blogging in the Rain!
Courtesy of William James Walton, Sr. , Realtor, WEICHERT, REALTORS® - Briotti Group
Serving northern New Haven and southeastern Litchfield Counties (Waterbury, Wolcott, Prospect, Naugatuck, Middlebury, Southbury, Watertown, Thomaston and Plymouth)
Call William James Walton, Sr. Real Estate Agent with WEICHERT, REALTORS® - Briotti Group (203) 558-7463 for help with your real estate needs -buying or selling - in Waterbury, Watertown, Wolcott, Middlebury, Southbury, Prospect, Naugatuck, Plymouth and Thomaston
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