The Google SEO Starter Guide - Tips To Know about SEO

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Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

The Google SEO Starter Guide - Tips To Know about SEO

With all the SEO experts out there, the one thing that I have learned over the years is to be sure and research things in detail that are important to you or to the success and marketing of your business.  You just can't believe everything you read out there these days.  We all know that SEO changes, and NO ONE except the employees of the Search Engine companies and their programmers and engineers know the truth and technical aspects of how it all really works.

However, this is some important stuff that can "make" or "break" a Blog.  I may not know or have all the answers, but I consider myself an honest and sincerely dedicated individual/resource who will find the right or correct answers and stop at nothing to try and help other members. (not because it's my job either, I really enjoy what I get to do for ActiveRain and for the members here)

So regarding SEO, this comes from the experts over at Google.  I trust their opinions.  This is no secret, (except to some) it's been out there since November 22nd of last year, but I thought it might be a good time to share this since many of my recent posts have been discussing post titles, SEO, hyper-links, title & Alt-tags, stickiness, long tails and short tails, and all the rest of that techno-babble stuff. 

It's the stuff most people never want to hear about but will eventually need have to learn. 

The Google SEO Starter Guide


Keep in mind that while SEO is important and a critical piece of the Blogging Puzzle
, it is just another tool in the Big Picture.  Landing at the top of the Search Engine pages is exciting and very beneficial but getting the traffic and the leads, then converting them to clients and developing long term relationships is the most important part of capitalizing on any of your social networking or media marketing efforts.

Other Blog Improvement Ideas, Tips, and Suggestions:

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"Learn More. Get More. Do More. Be More."

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Karina Kfuri 07/30/2009 02:48 PM
  2. Paula Stone 08/27/2009 02:01 PM
Topic:
ActiveRain Community
Groups:
Active Rain Newbies
Blogging & SEO
The Art Of Marketing You
Dedicated Bloggers
HELP/FAQ (Read 'Purpose Statement' Carefully!)
Tags:
google
seo
helpfaq
google seo starter guide

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Rainer
6,446
Joannie Williams
J.Williams Home Staging LLC. - Lake Charles, LA

Thanks Brad, you are always taking us to another level..appreciate it.

Jul 30, 2009 09:51 AM #31
Rainer
17,334
Nick Stallard
Broker/Owner Lake & Town Realty Carolina Commmercial Advisrs - Cornelius, NC
Realtor - Lake Norman, Charlotte, NC

 Good stuff! I will pass along to my staff.

Thanks Brad

 

Jul 30, 2009 10:03 AM #32
Rainmaker
260,789
Marilyn Katz
Berkshire Hathaway HomeServices New England Properties - Westport, CT
ABR, e-PRO - WestportCTProperties.com

Brad- This series is terrific, but now that we have a handle on Google SEO, what do we do about the emerging popularity of BING?

Searching "Westport Real Estate", I consistently toggle between #1 and #4 positions on page 1 of Google.  Using BING, my ranking falls to #61.

Similarly, for "Westport Real Estate Agent", I'm #2 on Google and #37 on BING.

Any insights into how to improve BING rankings?

Jul 31, 2009 02:40 AM #33
Ambassador
776,321
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876
Marilyn - as BING emerges onto the scene, we'll need to emerge also. It is all too new at this point to give any advice or speculate.
Jul 31, 2009 05:20 AM #34
Rainer
287,917
Leslie Helm
Tennessee Recreational Properties - Jamestown, TN
Real Estate For Trail Riders

I bookmarked this too because it needs a re-read....probably more than once! It is an invaluable source of information for someone who is just getting started. Thank you SO MUCH!!

Aug 01, 2009 01:04 AM #35
Rainmaker
186,411
Margaret Mitchell
Coldwell Banker Yorke Realty - York, ME
Seacoast Maine & NH Real Estate

Brad - One of the things I love about your blogs is that I can navigate from one blog to the next.  It's seamless & easy to find my way back if I need to do so.

All your blogs are great.  This one was particularly helpful for me.

Aug 01, 2009 02:04 AM #36
Rainmaker
202,284
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake

THANKS, BRAD, MY STUDIES CONTINUE...THANKS FOR INCLUDING ALL THE LINKS.

Aug 02, 2009 09:58 AM #37
Ambassador
662,088
Rene Fabre
First American Title - Seattle, WA
New Media Marketing

Thanks Brad... great reminder to go back and check the source! It is important. Often we get so busy, keep moving forward and forget on occasion to stop, look back, and see if we've dropped anything by accident.

Aug 08, 2009 05:16 AM #38
Ambassador
776,321
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Rene - excellent summary and comment.  I agree that we can easily become busy and complacent. It's great to be surrounded by Industry Professionals that remind us of what's important and how to achieve our desired goals.  Thanks. :-)

Aug 08, 2009 05:33 AM #39
Rainmaker
1,070,634
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Brad, you've officially driven me into overload - but in a good, good way. With the information in this series, I think Frank and I will have enough information to make some very educated decisions and changes to our website and my blog. Your heart shines through in every post. Thanks so much for this series - hey, were you Bob's inspiration for the new series??? :)

Sharon

Aug 11, 2009 02:43 PM #40
Ambassador
776,321
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Sharon - it's usually the other way around, Bob inspires me to write many of the posts I do.  He's the brains and genius here.  :-)

Aug 11, 2009 05:00 PM #41
Rainer
11,279
Jim B
imortgage - Anthem, AZ

Hi Brad, Great post and suggestion on reading the SEO starter guide from Google.  I just spent the last 4 hours or so going through it and making changes to my website.  I look forward to going through the other blog improvement ideas you have listed.

Sep 10, 2009 03:48 PM #43
Ambassador
776,321
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Konnie - I'll be on the East Coast at the end of this month!  :-)  Hope to meet and see you at the MLS TECH FAIR.

Jim - Making changes, edits, and updates is something we all have to get used to doing. As we learn, we adapt, and part of adapting means creating and implementing changes.  Glad you found this information useful, thanks for taking the time to comment.  :-))

Sep 11, 2009 05:17 AM #44
Rainmaker
563,523
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Brad, I like your comment about SEO being nice, but there's a point to this.  We were talking about this very thing. I said we're building a paramid and there has to be a point at the top.  There's a point to this.  Thanks,

Sep 28, 2009 09:41 AM #45
Rainer
45,729
Jeff Engle
Neighborly Realty - Lincoln, CA
PlacerAreaHomes.com

Thanks Brad!  What a wealth of information and a very well written blog.  I'm pouring over all your postings now.

Sep 29, 2009 12:56 AM #46
Ambassador
776,321
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

SEO is nice, but so are those trips to the bank to make deposits!  :-)

Jeff - grab a cup o coffee and feel free to hang out as long as you like. I hope you'll find more information on my blog that will help you cut some corners and reduce the learning curve here on the network. AR offers lots of tools, and the members here provide priceless information, knowledge, and experience. 

Sep 29, 2009 03:38 AM #47
Rainmaker
231,087
Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

Reading through the Google SEO PDF so I can get better at this stuff!  Thanks!

Sep 29, 2009 04:25 AM #48
Ambassador
555,118
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Blog-N-Roll Brad...

Just cuzz I didn't comment doesn't mean I'm not here. Or does it? :)

Sorry my friend. I'm training a brand new Blogger and you're doing most of the work :)

TLW...ROAR!

Sep 29, 2009 07:01 AM #49
Ambassador
1,990,223
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

More great information gathered together that I need to go through more thoroughly and really try to understand.

Sep 30, 2009 04:27 PM #50
Rainer
166,415
Andy Chaudoir
Professional Inspection Services - Georgetown, Texas - Georgetown, TX
Your Home Inspection Connection in Central Texas

Hey Brad - Thanks for the tips.  My website is in dire need of some optimization.  This will help a bunch.  Thanks again.

Nov 23, 2009 05:53 PM #51
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