Look at the spelling ActiveRain / AddictiveRain...
Add in "ddi" to ActiveRain and you get AddictiveRain. Unless you wedge the "ddi" in somewhere other than after the A... you could get ActiveddiRain or ActiveRaddiin or any number of gibberish words which make no sense at all....
ActiveRain / AddictiveRain...Merely a coincidence? You be the judge.
ActiveRain is NOT the only real estate network... but it is different.
AddictiveRain
Hooked? There's a group for that: Addicted to ActiveRain
Jonathan asked What is ActiveRain? It's a community, it's family, it's a blessing...
I saw this via Twitter comparing Facebook to Twitter and my apologies to anyone who is a fan of Facebook but not Twitter or those who can't see spending time on either...
Now while I have no first hand experience with addiction to crack. When I saw this I thought of ActiveRain in comparison to other real estate social media immediately. @socialmedia411 tweeted:

"Here's the deal; Facebook is a place, Twitter is a pipe and god knows it's hard to get off the pipe :) "
ActiveRain is a pipe....
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It is addictive for sure, I think it is that way because it is relavant. Shared experiences and advise are very powerful draws