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Strengthen Your Listing Presentation By Including a Home Warranty for the Seller During Your Listing

By Ralph Gorgoglione

Real Estate Broker/Owner with Metro Life Homes RS-78439 / BRE #01708344

July 28, 2009 04:57 PM

Want to add that extra something to your listing presentation to separate you from the rest?

Pay for a home warranty service plan for your seller that covers the listing period through the close of escrow.

Have it set up to be billed through escrow so that it comes out of your commission at the end of escrow.

Most home warranty companies will offer such a plan, and some may only charge for it only if the escrow closes.

Hey, you never know. Having that home warranty in place after you sign the listing may just help save the deal when those buyers hit you up with a request for repairs...........

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Jim Valentine

RE/MAX Realty Affiliates - Gardnerville, NV

It is a great incentive when you order it during the course of the listing. They are immediately protected. They will certainly remember your presentation.

Jul 28, 2009 04:59 PM

John Rakoci

Eagle Realty - North Myrtle Beach, SC

North Myrtle Beach Coastal Carolinas

I provide a home warranty for all homes that list or close over a specified amount. It is a great listing tool. Carefully read the contracts and find the best company/rep for you. I also eliminate the admin fee for those that purchase on their own as if missed in closing docs it is a RESPA violation, can bring thoughts of a greedy broker wshen seen on the HUD-1, and $75 is not going to make me rich anyway. When I'm purchasing it is always Old Republic although there are many to choose from.

Jul 28, 2009 05:15 PM

Lynda Eisenmann

Preferred Home Brokers - Brea, CA

Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Ralph,

Yep, been doing this for a few years now, sellers love it. Cost less and $1 a day, it also saved one of my sellers thousands.

Debbie Aldrich

The Watts Group Real Estate - Cottonwood Heights, UT

Salt Lake City Realtor - Salt Lake County, Cottonwood Heights

Inducing a homw warranty is a great idea,

Jul 28, 2009 05:21 PM

Vanna Siackhasone

Real Estate Brokers of Alaska 907-720-4663 - Anchorage, AK

Anchorage Real Estate 907-720-4663

THat's a great idea!

Jul 28, 2009 05:46 PM

John Novak

Keller Williams Realty The Marketplace - Las Vegas, NV

Henderson, Las Vegas and Summerlin Real Estate

Excellent idea, Ralph, and one less thing the seller needs to worry about while their home is on the market.

Jul 28, 2009 06:31 PM

Will Nesbitt

Nesbitt Realty at Condo Alexandria - Alexandria, VA

Nesbitt Realty is a family-run brokerage.

Great info. Thanks for sharing and congrats on the featured post!

Jul 28, 2009 11:05 PM

Lisa Hill

Florida Property Experts - Daytona Beach, FL

Daytona Beach Real Estate

I used to pay for home warranties, but for me, it didn't seem to make much difference in whether or not I got the listing, since most of my sellers are referrals, or friends, or family. It's kind of a given that I'm getting those listings =P But I did let one go yesterday because of an unreasonable seller with an overpriced listing. A home warranty wouldn't have helped that guy >.<

Jul 29, 2009 04:43 PM

Richard Ruggaber

Metro Life Homes - Los Angeles, CA

California Real Estate - (818) 422-5035

Yes.

I have found that this is a great marketing tool, and it also helps the seller at the same time.

Sep 19, 2009 05:16 AM

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Ralph Gorgoglione

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