After the deal is closed and you've been paid, how much contact do you have with your clients? These people are your future buyers, sellers and referral sources. It's very important to keep yourself current in their minds. Send them Birthday and Anniversary Cards; remember them on holidays, keep them informed on Community issues; if you know of an exceptional painter, carpenter, tile man, pool company, lawn maintenance company, etc., let them know. If they use one of the services that you have recommended, check back and make sure that they're happy with the service. If you've tried a new recipe and it's turned out great; SHARE. Let them know that you're aware of what's going on in the local community and become their source of information. My client from Ontario just closed on an investment condo. So far, I've shown the condo to potential renters, arranged for painters and carpet cleaners and was there to meet the delivery truck for new appliances. Will he use me again for future business? Will he refer me to friends and family? I would think so. I've given him no reason to look for another agent. I've followed through on my post contract services. My daughter and her family purchased a home in New Jersey 16 years ago. Their real estate agent keeps in touch with them at least 4 times a year. Her business card is always on my daughter's refrigerator. Both my daughter and her husband have referred her numerous times to friends, family and business acquaintenances. Will they use her again when ready to buy and sell? You bet they will!! DON'T LET YOUR PAST CLIENTS SLIP AWAY!! THEY ARE YOUR FUTURE!!
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