I finished reading Jennifer Allan's article, "Real Estate is Not a Numbers Game!" from today's edition of the Realty Times. (http://realtytimes.com/rtapages/20070606_notnumbers.htm) Basically, she argues that the best and most cost efficient way to market is to work through your sphere of influence. I completely agree with her claims.
If done properly, working through a sphere can benefit both you and the individuals in your sphere. The key to march that fine line in between pestering and assisting. We contact each member of our sphere every 6 weeks to 2 months. Our sphere is purposely kept pretty small; about 300 or so individuals. We have found that this frequency of contact is sufficient enough that sphere members remember us when discussing moving with a friend, relative, co-worker, etc. They then refer us to their friend and thus creating a new lead for us. This has been much easier and certainly less expensive than farming, cold calling or many other avenues of prospecting.
That being said, I am always looking for new ideas. If anyone has any good ideas on how to properly prospect to a sphere, then please pass them along.
Thanks!
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