I still kick myself for waiting as long as I did. Your clients want to hear from you more than you know. The problem is most people put this off thinking it's just a nice thing to do: keep in touch with my clients and sphere. I'm telling you it's more than that... it is outright GOLD!
Having stayed in touch with my database for 7 years now, I'm 100% referral. In fact, I give out more listing and buying referrals to agents than they give to me. It's no secret, the way I do it is by databasing.
It doesn't even matter what program you use. There are a ton out there. Just get one, put your clients in it and stay in touch. Be real. Talk about things important to them, but don't be afraid to reveal what's going on in your life. Of all the things I send out (about 24-36 "touches" per year) it's always the personal things that people respond to.
If you have any questions about what to send or how to do it, post your question here and I'll do my best to help. Just know this. There are deals you could be doing by next month if you start today. And it just grows from there.
In our hectic world most salespeople forget their clients the minute they've cashed a check. Stay in touch and you'll beat 90% of your competition.
Hope this helps.
Dan Dowling
dandowling@myloanadvisor.com
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