I just had a great chat with Grace Morioka in San Jose, CA and asked her what she thought was the reason for her success with internet leads and today's consumer in general.
It was really simple: Tell the truth.
"The number one test of whether you're going to be looked at as a real estate professional or a used car salesman is are you going to give them (the prospect) a line of crap or tell them the truth? I believe people are sick of being told 'It's a great time to sell!' when it's just not necessarily true. People are tired of being fed sales lines...they see through them. Sometimes that means delivering bad news rather than saying 'Sure I can sell your home for that price.'"
Long term email follow-up is definitely a factor, as well, but long-term follow up is often futile if you don't lay a strong foundation. And a little personality doesn't hurt, either:)
Keep these simple points in mind as you navigate the waters of this tough market. Buyers and sellers are simply looking for someone they can truly trust. Why not you?
Cheers!
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