Lily helps to write a contract!
I've blogged before about marketing with pets. And while dogs, may be the pet of choice for most pet market campaigns, we've found that our cats have turned out to be popular with our customers. And they certainly keep their children entertained! We usually attempt to move them to another room but most clients prefer the girls to be right there in the thick of things. One client actually said it made him feel more at home.
We are planning a drive for the local animal shelter this winter and you can guess that Lily and Molly will be front and center in the campaign. It's good business but more importantly, it is fun for the office and worthwhile for a great cause!
One of the other drives we are planning for this winter is something mentioned at the most recent Howard Brinton Conference. NO BARE BOTTOMS - a drive for disposable diapers for our local Catholic Charities office. The marketing will feature a little bear with a diaper.
I know many of you give back to your communities in different ways. As I start to work on my business plan for next year, I'd love to hear your ideas and suggestions!
Linda
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