Yes, I said it.... I find no joy in taking listings. Instead, I find it extremely rewarding when I sell and close on houses. Like a bank, its primary focus is to make loans, not to hold inventory. Same applies to a Real estate agent. Over the years, I am trying to perfect my selling strategy, hence I employ the Systematic Home Selling strategy to all my homes. If 1 cannot meet all the criterias, I really could not take the listing.

The Systematic Market Approach to Home Selling employs these strategies:

(1) Pricing

I do not use a CMA - Comparative Market Approach. What I use is a pricing strategy very similar to what a home appraiser would use. I would give credit to all the upgrades and features (something that a Seller loves to hear, rather than Nope, your Board-on-board fence brings no added monetary value). Likewise, if a home lacks certain features and it could hurt. This pricing strategy takes over several hours to do. It studies Sold data and studying what this new listing needs to be priced at in order to be competitive based on its market availability.

(2) Internet Marketing

It is important to understand Internet Marketing and how capitalizing on different sites can capture more audiences for the Seller's home. Just having a website is NOT sufficient. Here in the Frisco TX area, our MLS automatically gets fed onto Realtor.com. However, based on my recent observations, buyers no longer use Realtor.com website as their primary search tool. My Systematic Market Approach utilizes Internet Marketing, websites, search engine optimization techniques and RSS syndications. Most Sellers do not understand the complexity of it but in the end, they know that I am out there on the World Wide Web for them.

(3) Home Preparation/ Staging

As part of the Systematic Market Approach to Home Selling, preparing the home for top-notch contract is essential. It includes staging. As an Accredited Staging Professional Realtor(R), I would come up with a Recommended staging list for home seller at the end of the listing interview. If the seller prefers to use a Professional Stager, a referral will be given to them. Staging is a part of a requirement that I would take the listing.

(4) Lifestyle Marketing

Every home has a story. My job is to tell the story and relate to Buyers on an emotional level. At the same time, I relate to Buyers on a personal level in terms of life conveniences. Hence, I not only market the home, I market the location. This by far has been the differentiator to my marketing strategy.

(5) Execeptional Photography Skills

They say that words speak a thousand words. With my passion for photography, I am able to translate that passion into my work - still photography and virtual tours.

(6) Other Details

(Credit given to Missy Caulk) I send a pre-listing interview prior to every the meeting. It helps me understand the willingness of client in preparing their home for sale, financial/ mortgage situation, and quite importantly, if they are planning to interview other Realtors(R).

(Credit given to Broker Bryant) I work on a 45-day listing. I understand that home selling can be stressful itself, and especially not knowing if the Realtor(R) would stick a sign in the yard, then disappear into Neverland. This 45-day listing is to show how I work and see if I could gain trust and confidence from my Seller clients. I reiterate to them that I may not guarantee selling the house in 45-days, but I want to earn their trust in 45 days. Sellers know the market and they do not expect miracle performances. What they want is an Agent who will be there for them, and guide them through this process.

Employing this Systematic Market Approach strategy has landed me contracts typically within 30 days - yes, in this market. Some with multiple offers. I do believe with all my heart that it works.

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Some of my past clients and what they said:

“Well, without Loreena, we will still be pouring money out of our savings account while waiting for a buyer. In today's economy, we thought we will be sitting on the property for months. We did not listen to her advise 2 years ago and regret and therefore, as soon as our tenant left this time, we have asked Loreena for her help again and with her expertise, she managed to help us sell our house in less than a month on the market. We got our first offer on the 10th day and second offer on the 12th day, finally sold the house on the 14th day on the market. She was very helpful and went above and beyond to make sure that everyone is happy. We are happy that we believed in her and she made things happen.

 "We needed to sell our house first, before we could purchase another. Tough task in this current housing market. And even in a Buyers market, both are a challenge. All I can say is, WoW! You far exceeded our expectations on both. Your dedication, knowledge, patience and professionalism is second to none. During the time when we were working with you, you were blessed with a new baby. Honestly, I was thrilled for and your husband, but a little concerned you may not be able to maintain your top notch performance in this highly completive housing market. Well, my concerns quickly faded as I realized, you had more energy than I did! While never compromising the health of your baby, you were always accessible, even if that meant talking to us from your hospital room. We joked all along about signing contracts right up until delivery and well, we did! You are truly committed to your clients. We got a fair price for the sell and found the "perfect" home for our family. You went above and beyond in my book. THANK YOU!!!! The happy memories we make in our new home will always include you and your family!"

"Loreena, you were so helpful in your advice on how to prepare and stage our home. We never dreamed it would

sell the first weekend! How can we thank you enough! You're wonderful. You under-promised and over-delivered! You did what you said you would do and then, went beyond. You were out of the country our first week but we could still reach you daily. Thank you!"

  “Loreena is an excellent real estate agent in every aspect. She is extremely knowledgable of the real estate market, exhibits the highest integrity, delivers great results, and is very personable and attentive to our needs. I have extrememly high trust in Loreena. I would give Loreena the highest recommendation possible!

Answering Seller's Objections Up Front:

The question that I know bothers sellers are:

So, should I use a small, locally-owned independent real estate brokerage or should I use a national brand company with many agents?

I could give you many reasons but in the end, Sellers only care if their homes SOLD. All I could say is.... thus far, no buyer's agents or buyers did not buy Seller homes' because they are a small, independent brokerage firm in town. Also, being an owner of a locally-owned brokerage firm has not stopped me from submitting contracts to other Sellers who may or may not be represented by a national brand or locally-owned. We agents are smart. We never let names or signs on our business cards to stop us from doing business.

Many agents love to capitalize on their big name brokerage. Yes, 400 agents bring some synergy but are all 400 agents actively selling real estate? Are all 400 agents going to produce a buyer for you? Or are you dependent on your listing agent to produce that buyer for you?

Some might say that their national brand comes with in-house counsel. Well, so does a 3:16 team REALTY. I work closely with several performing real estate attorneys in town. When I need them, I pick up the phone to call. If a client needs to be represented, I have a few good names to give out.

In the end, it boils down to confidence in ensuring that the sale of your home happens in a timely manner. I think all my Seller clients can tell you that.