Every now and then, real estate agents need to take a step back and objectively look at their website. One of the biggest challenges in doing so is knowing exactly what to look for. With this in mind, I have created a checklist that breaks down important components of your website. I suggest you go though each section and write down your answers. Remember it's important to be objective! It just may reveal some interesting information. Below is an overview of the checklist. My other blog contains the full Real Estate Website Checklist that goes into more detail about each of the components listed below.
Click Here to View The Checklist In It's Entirety
Here are a few topics that are included
Targeting and Branding
Website Copy, Logo / Branding and your URL
Design
Overall Look and Consistency
Content
Uniqueness, Voicing, Use of Headlines, External Links, Grammar and Spelling
Ability to Engage Visitors
Compelling Offers, Contact Forms, Engaging Web Copy and External Links
Navigation
Consistency, Current Page, Footer Links, External Links and Site Maps
Consumer Friendliness
Required Fields, Privacy Policy and Full Disclosure
Features
IDX, Interactive Mapping and Property Updates
Usability
Cross Browser Checking
Search Engine Optimization
Proper HTML Coding and Content Freshness
Promotion
Print Materials, Branding and Voicemail
Tracking
Web Stats
Again, You can view the entire Real Estate Website Checklist on my blog. If you have questions about any of the items listed above, feel free to contact me or comment. My wife and I are going to New York for our anniversary so I won't get an opportunity to reply until next week. I'm sure she doesn't want to hear "Honey, I know we are on vacation but I need to make sure I get my comment points on Active Rain."
To Your Success,
Brad Carroll
Dakno Marketing - A Real Estate Web Design Company
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