You are only as good as the company you keep..
OR
you are known by the company you keep...
Or
birds of a feather flock together....

Right or wrong...You can choose your friends and business associates...not your relatives so why not choose your broker based upon the things that are most important to you...here are some things that you may find on your list
- Education - training available so that no matter what the market condition;you are reaping the rewards of being the best agent you can be
-Technology - are you getting the highest level available and being shown how to use it or paying a fee and using the e-mail ?
- Agent vs Company Driven - Does the company make the rules, set the fees, take a healthy share of the commission and you just live with it and consider being part of being an agent ? Was your listing shown/sold by an agent on floor when you paid for the advertising ?
Is the Total Sum of Your Fees and the split you receive Greater than the Benefits you Receive ?
Are the fees you pay and the money you Don't get going to company overhead and not to better your career and further the service you offer your customers ?
There is a cost to not knowing....less education, fewer, slower sales...less income...less market penetration for YOU as an agent not THEM as a company....the list goes on....
Find out today in a confidential discussion how things can be different...414-525-0563.
The career you etter, the income you generate, the service you improve will be your own !
15 Comments on Known by the Company you Keep...The Broker Where you hang your License
Gosh this is good to think about. These are good guidelines to follow when thinking about your current Broker and whether you should be looking around. I know a Broker who recruits his agents and tells them that the technology in his office is "state of the art". Well, state of the art, that is, if you think that the Windows 98 platform is the best there is, a copier that works 3 weeks out of the month and a phone system that goes down every time a storm passes through.
You'll get education all right - you'll learn quickly that you need to find another Broker!
I think agents should interview Broker's as Broker's interview agents. I look for experience, how long they have been in business, reputation etc....
They should also consider " staying power ". Some well known newer business models have closed in many areas !
Good points Dan..and a how about sea of empty desks >
You bet April...sometimes you have to look at the whole company....a new company in the market may not mean it is a new company in the country and you have to look at the overall performance.
True enough Bill...I will look at the business side of thing..it is more important to "be everywhere" or solvent and successful in one place ?
All very good points to consider before going with a broker! Good luck with your recruitment!
Thank you Jim....Keller Williams has offices in Florida too...give us a call if you want to check it out, we can put you in touch with the people in your area.
I haven't come across a broker yet that either offers great training at a great price or does the training themselves. I believe that a broker is responsible for training agents, after all these agents work under the broker. I also believe that the training should not be how to purchase brand name advertising or having to pay for classes that do nothing but promote the franchise's logo merchandize or how to recruit new agents (which is the broker's job) I believe training means to make sure an agents knows how to fill out a contract, how to navigate a short sale. Training, the way I understand it, is work related not franchise related or brand related. If more attention was given to actual work related training we wouldn't have to deal with agents submitting 5 non-bilateral offers to a short sale lender and then wondering why they don't get approval of sale.
Great post, and is very true. as a loan officer i see many offices and see how the realtor's act in the envirment they are in. Money is not everything. thanks
April said it well - when an agent goes for an interview, they need to interview the company just as much if not more.
Thanks for sharing your post on this subject. It is not always about the split but the reputation of the broker. Great points
We have not lost an agent yet, and we have taken on 3 more in the last year. The split? Not great all things considered, but, we have provided the leads for all but one closing in the last year. A great split of zero is, well, you know....
AGREED...yes yes...and there are companies and brokers who offer training and care about what is literally the "word" on the street..KW is one !
I totally agree. Think about the advice given to people who are trying to make a fresh start after drug addiction, alcoholism or prison. They are always warned about the company that they keep. The same is true not just in a fresh start but also in your career. If you want to be successful, hang out with successful people.
This is very true. I must admit that I will judge an agent by their office before I even know them. Some offices are dull, no energy, low producing. Others are productive - across the board. Once in awhile someone will start at the wrong office and move, but often they gravitate to where they are comfortable. If it is in one of the low energy offices then I am not so hopeful that they will be able to sell my listing when they call to show it.
Nothing succeeds llike success or the the company of people who are scucessuly...right you are June and Jim !