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Millionaire Real Estate Agent -Keller/Jenks/Papasan

"It's Not About the Money...It's About Being the Best You Can Be!"

For anyone who wants to propel their business and life to beyond the next level... this book is for you. The Millionaire Real Estate Agent (MREA) is crammed packed full of ideas, sucess stories and motivation. You do not even need to be a Keller Williams agent to find new and innovative ways to become a better agent, but more importantly... a better PERSON. Being a part of the KW family just makes everything easier.

I have actually read the MREA twice, and am on my m-teenth go-round of listening to it in my car, on my iPod while shopping/working... I learn new things everytime. I love how becoming a better person is stressed above and beyond financial status. Just look at the philosophy...

Our Mission:
To build careers worth having, businesses worth owning and lives worth living.

Our Vision:
To be the Company of choice for a new generation of real estate agents and owners.

Our Values:
God, Family, then Business

Our Belief System:
Our beliefs are an essential part of who we are and how we conduct business. The Keller Williams® Belief System is the foundation for providing the ultimate in service for our clients.

This book takes these beliefs and philosophies- compounds them, extracts them, expounds on them, analyzes them and packages them into manageable, step-by-step processes that ANYONE can follow.

~Mariana Wagner (Keller Williams Realty/Colorado Springs)

Posted by Mariana Wagner ~ Colorado Springs REALTOR® on 10/01/2006 11:05 PM

Comments (23)

colorado springs real estate, colorado springs, colorado, book review, mrea, keller williams

23 Comments on Millionaire Real Estate Agent -Keller/Jenks/Papasan

OCT

2006

Keller Willams is like a cult once your in you can't help but promote it. I told you guys before if you are son into Keller find out about Howard Brinton, go to one of his universities or seminars

First, thank you for your comment.

Second, I would be happy to attend a seminar, as I attend seminars by all people in all professions in search of the better way of doing things. I will keep my eye/ear out for Mr.Brinton...

Finally, I do not understand the "cult" comment, though. I have a great background in the studies of cults and (from my "pre-Realtor" career) and would not liken Keller Williams to a cult in any way. (?)

Honestly, I am a heavy promoter of Blue Bunny ice cream and Verizon Wireless, but I would not call those "cults"... I guess KW draws very passionate people to it, and passionate people can be great advocates- but it is hard not to be an advocate when you have so much to be happy about/ proud of.

Here is an exerpt from an interview of Mo Anderson (CEO/KW) Frogpond.com

" What unique traits did you bring to the forefront to help you get to where you are now? "

I have an unbelievable work ethic and lots of tenacity. I was the daughter of a farmer and so I learned how to work hard. Everything that I got, I had to scrape and claw for. I was the youngest of five kids and while there was a lot of love to go around, there wasn’t a lot of money. Still, I completed college and I received my BS in Education at the University of Oklahoma. But, my greatest talent is my unique awareness of how to build a strong culture in a business setting. Some people think that we are a cult here, but there is a big difference between a culture and a cult. I know how to build a family and a team. You do it by doing things that are not politically correct and that most business people would stay away from. Like hugging people. Making a connection with others is so important. We are one of the top 25 best places to work in America. And that is because people like what they learn here."

OCT

2006

Hi Bob, I don't know if "cult" is the appropriate adjective. I do realize the emotion you are trying to convey. KW's recruiting tactic is unrelenting and often, more of an emphasis is placed on bringing you in for the downline then on bringing in good agents. We see the agents join, flounder & leave. KW does have the enthusiasm of any "multi-level" marketing venture. The latest being "Juice Plus". Stay away from anyone selling that stuff! Regards, David Eiglarsh (founding father of KW South Florida)

Interesting... Thank you for your thoughts, David. Im sorry that your experience w/ KW was not plesant. There are selfish people in every arena, every line of work, every company, right? I must address 2 things, though. First, KW is not an MLM, either- there is quite the difference between MLM and profit share. Second, I have yet to meet other KW agents that put the emphasis on the "downline" more than bringing on good agents. I see that KW agents love their company and want others to benefit from the education/support/training/culture regardless of their skill level. Furthermore, I believe that if an agent is going to flounder, they will flounder anywhere. At least KW offers the education and training to give them a better chance. And, like I had mentioned earlier, KW seems to attract enthusiastic people, in general. But you are completely right... Juice Plus is insane...

Hi Dereck and Mariana, About 5 years ago, my broker was being forced out of our RE/MAX office by his partners. He asked me to go into partnership with him in a new RE/MAX office. As it turns out, RE/MAX wouldn't give him a franchise. He came to me in a panic! "What do I do now?" I told him to call a friend, Nikki Ubaldini, who owns the Florida franchise for a new startup called Keller Williams. He had no idea what KW was. I told him to just trust me. Move ahead 5 years and he now has over 200 agents in a very successful KW office!

Going back 5 years, Niki offered me all of South Florida in my downline to make the move. I considered it. She then invited me to a private lunch with Gary Keller. I was really considering it then. Gary said hello, his mobile phone rang, he walked away from the table, and didn't return. I understand he had other priorities but there was no follow-up, no apologies and no rescheduling.

I have no bad experience with KW other than that one incident. Niki often jokes that I recuit more agent to KW (for an agent not affiliated with KW) than most agents with KW! I happen to truly like KW and most everything about the company. I continue to endorce KW in many of my public speaking. I speak every year at a huge KW event and I'm usually the only "invited outsider" on the speakers list. I've read "The Millionare Agent" twice and am months away from moving to the 7th level! (as soon as I open my title company)

I completely understand the difference between MLM and profit sharing and I completely understand how KW works. While there is a clear difference, the emotion and drive of many agents to develop their downlines can blur the concepts. I think agents like Bob (who wrote earlier) are just tired of being continuously bombared by KW agents wanting to share their good fortune. It seems obsessive to outsiders, kind of like the Jehovah's Witness that don't ever leave you alone! The reason I love Nikki so much is that she said to me, "I'm not going to continue to recruit you. Your day will come and I'll be available for you then." I respect her for that "hands off" approach.

The "floundering agents" I referred to left their companies expecting more profit sharing than they ultimately realized. They focused more on recuiting to develop that downline and found that it didn't pay the returns they expected. Once they returned to the companies they left and focused completely on selling homes, they were able to earn a living again.

First, I congratulate you on your success in your business. How great for you and your company!

Yes. It is unfortunate when "important" people show a lack of respect to anyone- especially when they are there to make an impression.

Furthermore, I agree that the KW culture/business model may not be for everyone, and I am quite particular about who I talk about KW to- as there are people out there that would not appreciate or benefit from it. Also, I'm glad that you understand the difference between MLM/profit share, etc. Too many people do not know the difference.

I also completely agree with you - I guess some agents may think that joining KW is easy money (profit share) and it is not. Agents need to be out there to build their businesses (and by-the-way benefit from profit share). I, actually, am not a huge proponent of PS. Yes, its a great byproduct, but I am a more into the continuing education and supportive culture of the company.

However, I do not agree in focusing completely on selling homes. There is way more to business and life than that. That is one reason why I DO like KW- the focus is more on quality of life than strictly business (at least what I get out of it...). Selling homes is just a facet of my business and success in life. But, I guess it just boils down to what each person calls "success", right?

I truly appreciate your comments, David. Thank you for your insight!

OCT

2006

So Marianna,

Do you have a lot of copies of this book, or are you just being nice? I would like to have one if you have extra, otherwise I'll order one.

NOV

2006

If you want a copy- let me know where to send it! :)

NOV

2006

I would love a book! I will email my info to you.

Thanks so much. I'm always on the lookout for good RE books to inspire us.

NOV

2006

As a KW Virtual Assistant I have read the book as well, and really feel like MREA is a great foundation that helps you build upon your own strengths, values, and potential. In the business model quality of life comes first, and I think that in itself is what is inspirational. Great things will follow with great systems, and leverage~

As a KW agent in South Florida I've never been asked to "recruit" agents for the company. The leadership asks that we refer good agents into the system. For anyone to think that the sponsorship opportunity is more significant than the other benefits that KW offers is a little befuddling to me. I've always looked at profit sharing as an added benefit but it was never the inducement for me to change affiliations. I always look at it from the perspective that if I meet an agent I'd like to work with I ask them if they'd mind if someone from the company call them. If I don't feel they would be a good fit I don't even bother.

The benefits that drew me to KW was the philosophy of the company. The commission cap. The training, especially since the hiring of some former Mike Ferry Coaches to head up the training and coaching services of the company. Also, the ownership opportunities and the encouragement to grow my business.

I have had reasonably diverse experiences with other franchises and have found that by far Keller Williams offers the best opportunity for an agent today.

There are a few of us that have set up a MREA book club. Here is the overview, week one, and then week two. I will be posting week 3 today or tomorrow so anyone that wants to join really isn't that far behind.

Laura~ The really nice thing about this book, is that it can be applied to other areas of business- not just real estate!

Joan and Greg~ That is what drew us, as well ... the philosophy of the company ... the fact that we, as agents, are "partners" rather than "customers/ employees" We are an agent-focused comany- not a company-focused company. I love it!

Thanks Ken!! I really want to be a part of the MREA book club, so, I will need to play "catch up" ...

We will be happy to have you join. It has been a good group so far, now I just need to figure this group thing out so it will be easier for everyone to keep up.

Ken- I believe that the "group" allows people to easily access blogs for certain areas ... i.e. Keller Williams Rainers.

Im still trying to figure it all out too...

NOV

2006

My first thought was to include this in the "Keller Williams Rainers" group only, but what I think I will do is create a new group for MREA Book club and post them there. This way agents don't feel it's for KW agents only, which the book clearly isn't.

Might be worth adding the posts to the KW group also though. This will allow more people to get exposed to the book club. What are your thought on that?

Just wanted to let everyone know that I did set up a group for MREA Book Club. Feel free to join and talk about the book. The group is open to everyone.

Thank you Ken!

DEC

2006

I was wondering when this stuff would start.

KW agents are passionate people. They mention God as a value. they have a profit sharing plan that rewards "referring" agents. They have developed cutting-edge training as a core value in their agents. This scares people because it's never been done.

There is a high degree of xenophobia with respect to KW.

It really is best for people to get the facts. I did in 1999 and it has helped my loan business.

Thanks Brian - I truly respaect your opinion of KW This post started a couple months ago, and i really haven't heard much since ... but I know that it is still an uphill battle for some, but that is ok. I am more than happy to "educate" the xenophobes (my new favorite word... thanks!) about why "new" is not necessarily "bad" .. :)

DEC

2006

Hi Mariana!

Symplifi by Topaz Software is a business planning and CRM software all in one that was based on the Millionaire Real Estate Agent business model. It will definitely help you set your goals and achieve them! It's a great companion software if you follow the MREA. There are two versions of the software one for individual agents and a powerful version for teams. You can check them out via an online demo at http://www.topazsoftware.com/why_symplifi.php. I'd love to hear your thoughts on the software!

Happy New Year!

Gigi

JUN

2008

I was referred to your post by Doreen McPherson to read this book. I'm considering becoming an agent and love book recommendations. It's great that it's available on iPod!! Woohoo! I love listening to books in the car. I saw that you have read the Jeffrey Gitomer Little Red Book of Sales. - J. Gitomer is my fave author!

SEP

2008

I read and listen the MREA, there is no doubt that this is a great blue print to success. I am curious as to what contact manager is recommended for the 8x8, 33 Touch, 12 Direct systems, in addition do all the tracking, etc.

I feel if we can start with the tracking and database from the start, it would be in place when you make your first couple of hires

Michael Burke

Realtor, John R. Wood Realtors, Bonita Springs / Estero Florida

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Mariana Wagner ~ Colorado Springs REALTOR®

Colorado Springs, CO

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