EBay has been referred to as the fashion capital of the internet, and with good reason. According to one ratings website, EBay's Clothing, Shoes & Accessories category is the #1 website for fashion. The site attracts well over one million buyers a month who are specifically looking for fashion-related items; these same buyers spent $2.4 billion last year alone on items from the CS&A category.

EBay is often the first port of call for buyers looking for unique, rare or limited edition fashion items that no one else has. So if you're thinking of expanding your business into another area, the fashion category of eBay is definitely worth considering. Not to mention the fact that hunting out and selling unique items that people want is actually FUN!

Let's look at what can be learned from the Ebay fashion industry.

•1.     In Fashion, be as specific as you can in your description of the item, including any flaws, color, size, measurements (waist and bust measurements are two of the most important), any history to the item (buyers love a story attached to an item), and any other details you can think of.

          A good rule of thumb with descriptions is that they can never be too long; buyers want to know everything (and more!) about an item. Just make sure        that your descriptions are nicely laid out in a way that's pleasing to the eye   and with a natural progression.

Lesson:  Be specific and detailed.  Remember every home has a story.  You will need to write it.

•2.      In Fashion, take good photos. It cannot emphasize enough how important good photos are in any listing, but especially in a category such as fashion.

          Many items of clothing are truly unique so the importance of a good photo       that shows the true color, pattern and style of an item cannot be overstated.

Lesson:  Today we look online before we leap.  Use great pictures to let me know what you have to sell.

•3.      In Fashion, make your shipping and return policies clear. It may seem scary to offer a no-quibble money-back guarantee on all your items, but it will boost potential buyer's confidence which in turn prompts higher bids on an item.

Lesson:  Think about it - how many REALTORS do you know of that offer a guarantee.  Not only will you set yourself apart from others but you will       earn yourself loyal customers who will buy from you over and over.

The Fashion industry is unique, colorful and sexy.  Why not the real estate business?

Maverick Rules!