Machete Innovation to Jungle Growth

Part 2

The Maverick Builder

2. Where is the purchase or buying decision made?

This is a great question because unless you have researched this question or brought in focus groups, you are probably not sure of the #2, #3, #4, and #5 answers.

Please re-read the question.  I did not say "Who" made the decision, but "Where" was the decision made. 

Now go ask everyone you know.  Whether it's a Realtor, a Vendor, a Leeds Group or online.  Find out where the purchase decision is made.   

In the Car, at the Realtors office, in their home, at the barbershop, in the gym, at a social, etc.  In order to be relevant to your client or buyer, you need to know where this decision is made.

This research is just as important as who made the decision and why.  Innovation and growth come from research and gaining an understanding of the trends and events of the client.

I'll bet the answers will surprise you and these answers will shape your sales & marketing efforts and ignite your growth.

Maverick Rules!

Dave Park Advantage Inspection Raleigh www.adrdu.com