Have you ever seen the movie "A Few Good Men" (Brown & Reiner, 1992) starring Tom Cruise and Jack Nicholson? Well, if you have not seen this movie I highly recommend it, it is truly an American classic. This movie has intense scenes and several of the most memorable movie quotes. Whether or not you agree with character Col. Nathan Jepsep's (Jack Nicholson) antics, his character portrays higher standards and values that others could not live up to. He had all his troops buy into a system called "Unit, Core, God, Country."
What's the point? The point is that top mortgage professionals also have a code we follow and live by. We do not need a fancy license to perform over the competition, but it is pretty clear how different our services are. I have built my business on these direct principals of "Honesty, Integrity, Under promise over deliver, tranparciancy. Us top notch mortgage professionals are more concerned at the end of the day that our clients get the right advice. Now does that means we overcharge for our service vs. the other guys? Absolutely not! We just see the end result of little different. I never want to hear about a client of mine losing their home because they were put into a bad loan product, or were unaware they could not afford the payment. I am also a homeowner and I want to see the American Dream extended to all that should be afforded this opportunity, but with the understanding that with homeownership comes responsibility.
I pride my business on these core values just as Col. Jepsep portrayed to his troops. This is especially not the time to refer friends and family to the wrong person for mortgage services. If that mortgage lender did not build their business on these principals, then it's time for a 2nd opinion. Please feel free to give me a call.
Hi Gary,
I love that movie...good analogy. I'm back into the blog world - good to see you are surviving this mortgage meltdown. Keep up the good work!