Zillow July 2009 Traffic Stats

Services for Real Estate Pros with Zillow

Zillow's July 2009 traffic stats are out, and as usual I'm pleased to share them with you. To my knowledge, we're the only online real estate company that actually publishes our exact traffic statistics each and every month. But that's just how we roll here at Zillow.

So without further ado, Zillow recorded 8.7 million unique visitors in July, 64% more visitors than July 2008. We had 14.6 million visits in July. (We prefer to look at Uniques, but I mention the total number of visits because some other companies sometimes cite Visits. All of our traffic data comes from our internal traffic measurement from Omniture which is the most reliable way to measure traffic -- much more reliable than third party resources that use a representative panel to extrapolate traffic statistics.)


Much more important than our overall traffic and its growth is how big Zillow is in your particular area. So again, I'm pleased to show you here exactly what our traffic is in every city in the country, and its accompanying growth rate.

Here's how to use the data... Our #1 city is Los Angeles where we had 1.6 million visits in July, up 37% year-over-year. In the upper right hand corner of the embedded file below, use the "search" box to look for your city. Sometimes you have to scroll up or down after you search in order to find the yellow highlighted city you were looking for. Enjoy!



Zillow Traffic by City July 2009

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Sara Bonert 08/05/2009 06:35 AM
  2. Sara Bonert 08/05/2009 06:37 AM
  3. Donald Bradbury 08/09/2009 12:29 PM
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James "Jim" Vitale
Mighty Realty - Apopka, FL

Growth is good.  How does the average visitor use your site?  Is it to check on the value of their own home, a neighbor/friend/relatives homes?  Is it to search for a new home?  I'm curious, thanks.

Aug 04, 2009 08:41 AM #1
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

It will be very interesting to see how much Zillow is used in this old mill town and in the surrounding environs. Very inetersting ideed. Of course, I'll have to go to internet explorer to see the graph...ugh...

Aug 04, 2009 05:07 PM #2
Tim and Julie Harris
Tim & Julie Harris® Real Estate Coaching - Las Vegas, NV

Very impressive!

Agents, if you have yet to discover this...Zillow is a fantastic way to generate leads. (mostly for free).

Listen to this interview that we recently did with Spencer as part of our weekly Superstar Interview interview series.

Spencer Superstar Interview. <---------Click this link to listen now.

Let me know what you think!


P.S. Come to think of it...the only thing missing from Zillow is an education arm (for agents) hmmmmmmm......

Aug 04, 2009 05:22 PM #3
Ron Reed
Restaino & Associates Realtors - Madison, WI

1.)  I take that information and pop it into a program like www.quantcast.com to find ONLINE demographic information...

2.)  I then call up my local title company to match the online demographics with my local OFFLINE demographics (by getting names, addresses, income, age, etc.)

3) ...  call up a local print shop to mail out postcards, letters, flyers, etc. as a method to DRIVE TRAFFIC BACK TO MY ZILLOW ACCOUNT... [because you know they're already using it!]

... bada bing, bada bomb... instant *highly-targeted* online lead list!  :)

now, just optimize the funnel to capture the prospects name and email address for inexpensive communication.

-Ron Reed

P.S. -- Attn: REAL ESTATE INVESTORS -- Personal Message From The Desk of Ron Reed - Property Launch Formula

Aug 04, 2009 08:39 PM #4
Bob Haywood
McGraw Realtors - Owasso, OK

I'm with Jim...what are consumers doing on the site.  And, how deep do their page views drill down?  How long do they stay on the site?  What information are they requesting?

Aug 05, 2009 12:14 AM #5
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Is there anyway Spencer I could get any information in Maryland-Ex: P.G County,Charles and St.Mary? Great post.

Aug 05, 2009 12:42 AM #6
Lori Cain
eXp Realty - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

I post my listings on Zillow, but I've yet to find a Zillow estimate of a property that's accurate. Anxious to hear response to questions from Jim and Bob.

Aug 05, 2009 01:35 AM #7
Spencer Rascoff
Zillow - Seattle, WA


Zestimate accuracy is a frequent concern that I hear from agents. As you can imagine, it's pretty hard to have a computer model value 80 million homes throughout the country 3-times per week. We take massive amounts of data, have spent tens of millions of dollars, have assembled several dozen of the best statisticians and computer scientists from around the world, and have nearly a swimming pool full of computer servers all targeted at this challenge. And considering that we've never been inside the homes, the accuracy of Zestimates is actually pretty good nationwide. HOWEVER, there are big exceptions. In particular, we have a hard time valuing uncommon homes, especially high end homes. Frequently when our Zestimates are off it's because the underlying property data we have about a home is incorrect. We allow owners or their agents to claim a home and edit the home facts and then we re-Zestimate that home based on the new data. Whenever a home is listed for sale we automatically re-Zestimate it with the property attributes from the listing. If you're interested in learning more about Zestimates and how they interact with your listings, here's a good video on the topic.




Unfortunately the file that I embedded here is all the detail that we have on traffic by geography. One proxy though would be to look at the number ot times a specific home has been viewed. In the upper right hand corner of any home details page we show the # of times the home has been viewed overall. If you click on that number it takes you to a page where you can scroll down and see the # of views for that home for that month, and for the zip code, city, county and state. For example, look at this home. Scroll down and you can see that homes in Maryland have been viewed 74,321,600 times since we launched the website 4 years ago, and 359,135 times so far in August.


Jim & Bob,

That is an excellent question which in retrospect I should have addressed in the original post.Here are some statistics about our website's visitors:

- about 75% of our visitors are consumers, and 25% say they're real estate professionals. Within the category of professionals, agents and brokers make up about 12% of our total traffic so in each month about 1 million of your colleagues visit Zillow. Considering that NAR estimates there are about 1 million people practicing with real estate licenses in the country, that means that almost all agents check Zillow at least once a month.

- 87% of our visitors already own a home.

- About 2/3 of our visitors are either in the market to buy a home now, or say they will be in the near future.  I think this is the most important and perhaps surprising statistic because there's a misperception that Zillow just attracts lookie-loos who are interested in real estate porn but not in buying homes. Untrue.

- 25% of our visitors say they use Zillow as "my primary real estate shopping website"

- our average household income is about $90,000 which makes our audience the most affluent of any real estate website. More information about our audience can be found here on the website.




Aug 05, 2009 02:05 AM #8
Christianne O'Malley
RE/MAX Realty Affiliates - Reno, NV
Exceptional Service - Delivering Results in Reno!

How long is your average visit? Do they stay for 3 minutes, 5 minutes? How many engage and ask questions of the community? I'd love to know more about your stats...Thanks!

Aug 05, 2009 05:44 AM #9
Kim Dean
www.RealFamilyRealEstate.com - McKinney, TX
d + b real estate, McKinney, TX REALTOR Broker/Own

I truly haven't explored Zillow as a way to further my business....YET. There are so many online avenues to reach internet consumers that I think you have stick with a few that you know well, and capitalize on those. That doesn't mean that I won't explore Zillow further, but for now it's another avenue to market listings. I'll be interested to see more ways agents can use it to further their business.

Aug 05, 2009 06:51 AM #10
Sam DeBord
SeattleHome.com -Coldwell Banker Danforth - Seattle, WA
Seattle Real Estate Broker

Good stats, Spencer.  The new features that keep popping up are definitely driving more traffic, and I see your search rankings rising for large city real estate keywords.  Keep it up.

Aug 05, 2009 11:29 AM #11
Doug Curtis
Keller Williams Heritage - San Antonio, TX
Your Agent for Life

Good info.  San Antonio traffic was up by a huger percentage.  The word is getting out.

Aug 05, 2009 01:18 PM #12
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

That seems like an incredible number of visitors and huge growth.  Congratulations.

Aug 05, 2009 04:14 PM #13
Robert Swetz (Vegas Bob)

This is wonderful news but I responded to several homes on Zillow 3-4 days ago and received nothing back.

I think Zillow has a bunch of Agents & Listings that are fake just like on Craigslist to drum up leads!

Vegas Bob

Aug 09, 2009 07:44 AM #15
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Our Homes Magazines keep getting thinner and thinner !!!!

Aug 09, 2009 10:02 AM #16
Christianne O'Malley
RE/MAX Realty Affiliates - Reno, NV
Exceptional Service - Delivering Results in Reno!

Still waiting for a few more in depth answers. Whenever you feel like sharing, I'm all ears!

Aug 09, 2009 10:37 AM #17
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