Here in the Baltimore area market, so many homes are what I call "Clone-onials." You know, the lovely 4 bedroom, 2-1/2 bath, large family room, 2 car garage, Colonial-style house in a good school district. They can be anywhere from modest size to McMansions, but they often look as if some giant cookie-cutting machine spit them out into neat developments of cul-de-sacs. Now there's nothing wrong with these – they sell well, and I won't turn them down – but they aren't much fun, either. 

What is fun is the challenge of selling an unusual property. When I started thinking about "Clone-onials," I looked back and found that the transactions I enjoyed the most did not fit that mold. 

2702 Taney Road

Taney Road was a double challenge – it was an unusual shape and style, having been designed by the architect/owner. Its biggest issue was the condition inside. I usually include lots of interior photos with a listing, but this time there were a few selected shots. Let's just say that the best solution was to strip it down to the bare walls and floor, and start again. So that's what we did, selling it "as is," and that way put the price in range for some lucky buyers.

 

11303 Marbrook Ave11303 Marbrook Ave-Entrance

 

 

Marbrook Road was about as far as you can get from Clone-onial with its dramatic contemporary styling. It took as special kind of buyer for this unusual home, but the desirable location definitely helped.

8600 Keller AveAs contemporary and sleek as Marbrook Road was, Keller Avenue was at the other end of the spectrum. The small two-bedroom one-bath rancher looked to me like a tear down because the house was in need of major repair, but it sat on a full acre in a beautiful neighborhood. We thought we were selling it for the land, but a young couple with energy and dreams bought it to rehab. 

 7727 Grasty Rd

Then there was Grasty Road. A lovely rancher with a pool and two big negatives: it had no basement, and it backed up to the noise-abatement wall of the busy Baltimore beltway. That one went to auction to find the right buyer.

 

7330 German Hill Rd-Garage

7330 German Hill Rd

 

Sometimes it's just doing the logical things that sell a challenging property. German Hill Road was on the market for a couple of years with other agents but had no takers. It had acreage on a busy street in a desirable area of Baltimore county, with a small ranch house, greenhouse, a three-car garage, and subdivision possibilities. This "unsaleable" property needed the right kind of advertising and a simple sign out front. After two years on the market, it sold within a week to a neighboring church that wanted to expand. Advertising to the right buyers, and being available to take the many, many phone calls – as many as 25 a day- were the secrets to selling this property. 

14290 Triadelphia Rd- Front10518 Marriottsville RdWhat are my current "challenge" properties?  On the Marriottsville Road property we have 20 acres and 18 bedrooms. The brick rancher has an in ground pool and enormous possibilities for someone with about $1.2 million to invest. And one of my favorite properties, on Triadelphia Road, is an historic church that has been a home and artist's studio for the last 30 years. Here, too, the possibilities are limitless for buyers with imagination.

And that's really the answer, isn't it? With imagination and creativity, even challenging properties can be sold. "Clone-onials" are easy – I'll take the "unsaleable" property any day.

Active Rome

 
This post has been included in Maryland Information

20 Comments on Clone-onials? I'll Sell Them But….

JUN
07
2007
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog
The more unusual the property, the more interesting and the more challenging.
8:06pm • #1
534,379 Points 45 Featured Posts Outside Blog
It's pretty easy to sell clone-onials, especially if you price them right. The real challenges come from the challenging properties - and your success with them shows. I'd list with you whatever type of property I had!
8:37pm • #2
13 Featured Posts
You are a good writer with good topics.  Always interesting.  But what I love most about your blog is it brings up my great memories of living in the Washington/Baltimore area for 15 years.  Keep it up.
8:37pm • #3
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog

Sharon, Thanks for the vote of confidence. I feel the same about you!!

Chris, When are you coming back to the area? Any places you want me to  visit and write about?

9:15pm • #4
365,733 Points 110 Featured Posts Outside Blog

It just goes to show there is a buyer for every home.  We just have to package the home right...

Nice work!

kk 

9:57pm • #5
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog

KK, You are so right. And we need to keep up with the challenge of packaging the properties. Thank you!

10:09pm • #6
110,135 Points 26 Featured Posts Localism Sponsor Outside Blog
Margaret, hello! This is a delightful post I hope everyone reads it. I so enjoyed reading about all the non- trad homes. You made me want to go inside each of them. Good luck with the current one!
10:39pm • #7
408,296 Points 74 Featured Posts Outside Blog

Hi Margaret,

Interesting structures....Nice localism piece.

10:50pm • #8
JUN
08
2007
369,686 Points 62 Featured Posts Outside Blog
Count me in for the Church.  I'd take an older, unusual building over something new and less original any day of the week.  I bet it's awesome inside, too.
5:46am • #9
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog

Thanks Carole, There is a link on my site to enter each of these properties. Would you like to come in this Sunday for an open house on the historic property?

Neal, Thanks Neal! I have so many more examples of unusual properties but did not want to make the post too long.

Chris, There are 49 photos of the "church" on my web site, www.HomeRome.com

6:26am • #10
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog
Chris, Come up to Maryland this Sunday for the open house! Would love to show you the church in person.
8:26am • #12
110,135 Points 26 Featured Posts Localism Sponsor Outside Blog
Margeret you know how much I would love to be there for the open house!
8:36am • #13
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog
Do you know how much I would love for you to be here!!
8:44am • #14
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog
Thanks Gary, I like the word Clone-onial. Just have to be careful when I am selling a true Colonial property ...not a good idea to use that term. In Maryland Colonials are by far the bigest seller. Seems every one wants a 3-4 bedroom Colonial in a good school system. They are the best for re-sale!!
9:45am • #16
JUN
11
2007
276,046 Points 42 Featured Posts Localism Sponsor Outside Blog
McMansions,,That was great.  These are great examples of diverse architecture. Nicely done Margaret! It is so nice to see something that is not cookie cutter floridian.
6:03am • #17
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog
Allison, Thanks! You have some very interesting posts. I think all our states have some examples of homes that are not cookie cutters...even Florida.
6:33am • #18
JUN
13
2007
239,095 Points 56 Featured Posts Localism Sponsor Outside Blog
Margaret, I really like the Marbrook Rd one...it is contemporary but then again I always like the unusual and of course I just love the little church.
8:48pm • #19
JUN
14
2007
354,432 Points 38 Featured Posts Localism Sponsor Outside Blog

Gena, The more unusual, the more of a challenge. Marbrook was not an easy one...contemporary, no basement and  in need of updating! I love marketing contemporary. Like you...I like the unusual.

The church is my favorite...just waiting for the right buyer!

10:22pm • #20

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Margaret Rome-- HomeRome Realty Baltimore, Md.

Baltimore, MD

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Author:Real Estate the Rome Way 410-530-2400

Address: 5907 Berkeley Ave., Baltimore, Md, 21209

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