If you're thinking college kids and single moms - you might be on to something! Minnesota Realtor Jesse Godzala was recently featured in a Realtor.com Economist Perspective sharing his insight on the "faces" of the perfect home buying candidates that are keeping him busy
every day!

"Here in St. Cloud, and I venture to guess plenty of other real estate markets across North America we have a large student population coming in surrounding the area colleges. What's exciting to see is how savvy many of these kids and their parents are about taking advantage of the current market conditions to purchase homes at lower-than-normal prices, take advantage of the tax credit and find themselves with an investment they can count on at a fairly young age! It takes a little more work - you've got to educate them about every little aspect, especially if you are dealing with foreclosure properties or short sales. It's worth it though - take good care of these young investors now and you'll have clients for life! They are also a GREAT referral source! Another great customer base - and literally 75% of my customers - are single mothers. They're great to work with. In my opinion, they know what they want, know what they can afford and not afford, have their budget mapped out and their eye on the properties they want. They've done their homework and they just need a professional to guide them safely through the process."

Thanks Jesse for your insight! Need some tips for tapping into these two markets? We've got them! Almost every university or college has a school newspaper, blog and press group. Contact the editors who are usually very eager to have relevant content to share with their audience and they are also typically in desperate need for advertisers. For a little money, and a little of your time spent delivering timely content - you could be the go-to agent for a campus full of progressive thinking college kids - not to mention their parents, professors and extended families starting this month! Now THAT'S what we call a back to school bonus!

Single moms are another way to extend a helping hand and build a strong business foundation. Start advertising home buying workshops and How-To Buy for Less seminars in your area. Local campuses and libraries are a great place to hold them. Become the resource they need and you'll have new customers lining up to listen and send referrals your way! Try it!

Watch Our Handy Tutorials:
How to use the Tax Credit Series to find First Time Home
Buying Candidates!

Postcard Ordering Made Simple!