Great news!  We're extending the Peace of Mind, Job-Loss Mortgage Protection Plan! It will be extended for another month - buyers must go into contract prior to September 30, 2009 and close prior to October 31, 2009.  The website PDF's will be updated by tomorrow to reflect these dates.  This extension will also afford more time for our refinance initiative to work as well as the buyer/seller initiative.  Remember refi customers are eligible too. 

It is also noteworthy to mention that we'll be introducing another consumer promotion, simultaneously, in conjunction with the conclusion of Peace of Mind. The next program, while I cannot share the details yet, will be another differentiator for Real Living.  It will create positive excitement in the market, help agents attract listings, help managers/owners with recruiting and generate publicity. Like the Peace of Mind Plan, the new promotion will be available network-wide and as an organization we are dedicated to 2-3 of these promotions annually. 

Why is the Peace of Mind Plan being extended?  Simple, results don't lie.  In May, prior to the Peace of Mind Plan, RL HER had a 17.2% market share.  In July, RLHER's share improved to 21.8%. This statistic and "bump" is incredible and a direct result of our firm rallying and creating excitement around the promotion!  The promotion is helping agents get listings and differentiating RL listings to buyers. I promise you, the next one will be just as great!  Stay tuned! 

Real Living's sites will have the updated dates soon.