Many of the homeowners that list their homes in our current market conditions seem to require "continuing" education now more than ever before. We hear agents talking about their customers all the time. It seems that as soon as the listing contract was signed, everything that was told to the customers about market conditions went right out the door when they left the office. Or, were the customers actually told what they should know about our market? I believe that when your customers are educated properly and listing is price correctly, you won't be receiving calls asking... we've had our house on the market for two weeks now and it still hasn't sold... what is going on? Why is it taking so long? You told me our house would sell quickly... where are the offers? I know there will always be the customer that seems to have just stepped off the stagecoach and knows absolutely nothing, but we must keep on informing them as we go.
I feel it is my responsibility to provide my customers with factual information and to see that they are educated regularly throughout the listing / sales process. MLS market statistics form the basis of my letter or email to the customer. What you use and how you do it is up to you, i.e. phone calls, house visits, emails, etc.
Statistics from the MLS are a great source of information that you can provide to the your sellers. How many houses sold the previous month... the average MLS sold to list price... how many days on market MLS wide... your office's sold to list price with your office's average number of days on market.
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