Avoiding Missed Opportunities

We've mentioned before that we believe using companies that do not specialize in online marketing specifically for REALTORS can result in missed opportunities. Though their product may work, it likely won't have the specialized features that can give you that extra edge.

For example, there are a lot of pay-per-click services out there that are truly effective at bringing in more traffic to your website. But do these services go the extra mile? Do you know what happens to the visitors once they land on your website? Do they go to a specialized landing page for optimal lead conversion? Are you paying for worthless traffic that doesn't end up generating any extra business for you?

That's where a company that specializes in online real estate marketing can be advantageous. iHOUSE Pay-Per-Click sends searchers directly to the IDX results page with the properties they were searching for. It also provides you with detailed tracking information on what people searched for, when, for how long, and much more, allowing you to convert more leads into actual clients.

Don't miss opportunities, create them! Always do your research before deciding which pay-per-click service will be right for your real estate business!