expired listings - opening doorI recently wrote a post about the real estate marketing getting better in many areas. There are more buyers out there actually making offers and buying, and more sellers ready to move. This is the time to ramp up the listing inventory and go after expired listings and FSBOs.

Pat Argo replied:
" Borino, my biggest problem is actually getting in contact with the Expired home owner. Yes, I already use RedX. Most have DNC numbers or there are no numbers.  I am lucky if there are 2-3 new calls I can make a week! In my area, about 80-85% of my mailings are returned as well. I have used postcards and personal notes. I have left info at the door."

That's a valid concern: How to effectively contact expired listings? And more importantly, how to turn an expired into a good listing and a commission quickly? In Part One of "From Expired to Lead and Listing", I will give you a quick overview of the process. Check out the following video and download the reference PDF map here.

Oh, and if you're wondering what happened to the demonstration of my stellar sailing skills... well, right after we finished shooting the opening segment the wind just died on us! Completely. The water was like a glass. So next time...

Go Get 'em.

Borino

www.ExpiredPlus.com

 
Post is included in group: Expired Listings For Fun and Profit
Post is included in group: The Art Of Marketing You

7 Comments on From Expired to Lead and Listing - Part One

AUG
07
2009
318,702 Points

You are right now is the time to have a great inventory will homes priced to sell. Hope to read more from you in upcoming posts.
11:29am • #1
2 Featured Posts Localism Sponsor Attended Rain Camp
Hi Borino; I agree it's an especially good time to go after listings. Expireds are my top choice so will be interested in reading future posts. I use Red X and depend on mailers. I contact twice and am thinking about increasing that if they haven't been relisted.
1:14pm • #2
100,135 Points 1 Featured Post

Thanks, Pat. Yep, more to come soon...

Sounds like you have a good marketing system going, Eileen. Have you considered mailing an expired brochure in addition to the letters? How about visiting them in person?
2:43pm • #3
AUG
16
2009
Localism Sponsor Outside Blog
thank for the free letters and brochure idea... I've already got my brochure almost complete.. will probably buy your system when I can afford it. But awesome presentation and videos.. Thanks so much, your the best Borino!!
9:37pm • #4
AUG
17
2009
100,135 Points 1 Featured Post

Glad you find it all helpful, Coni. Thanks. Keep me posted about your results, OK?
11:23am • #5
AUG
23
2009
135,259 Points 3 Featured Posts

Thanks Borino for sharing some of your system for expireds here. I really appreciate you helping educate agents on how to work in the expired market.
11:59am • #6
NOV
24
2009
101,432 Points

Borino,

Great Post.  Thanks for sharing some of you system for expireds.

Thanks again,

 

Matt Naumann
1:07pm • #7


What does the graphic say?
Leave a response…

(optional)
Spam Prevention:
 
Borino-main-large Rainmaker_large

Borino - The Real Estate Coach

Falls Church, VA

More about me…

Borino Productions

Address: P.O. Box 4274, Falls Church, VA, 22044

Office Phone: (800) 573-8492

Email Me

How to convert expired listings into leads, listings, and commissions... while having fun in the real esate business.


Borino's Free Videos



Listings

Links

Archives

RSS 2.0 Feed for this blog