None of those are what we strive for.  Nobody that I know of is really hoping that they can do a job 50% of the way.  So why do real estate agents so often only get half of the game?  Systems without tools don't do you much good.  Tools without systems often do more damage than good.  You don't want 1/2.  

The NWMLS has recently posted Gary Keller's new best selling book "SHIFT" on the log in page of their website.  I think it's great that the NWMLS is trying to sell the book, and I think it's wonderful that so many real estate agents across the nation are reading the book, but it makes me wonder if they're getting the full package.

I can buy the newest "Improve your swing" video by Tiger Woods or go to Ken Griffey's baseball camp and learn all of the best systems for how to hit a golf ball or a baseball, but without the athletic tools that those guys have, their systems aren't going to do me much good.  Sure, I'll improve some, but overall I'll still have a ceiling of achievement.  Likewise, I can go to Home Depot and buy all of the newest and greatest tools, but without the systems for how to build something, the tools won't do me much good. 

I'm wondering if "SHIFT" without the tools and systems offered by Keller Williams Realty is similar to those situations.  For example, if an agent reads the book and takes to heart tactic 6, Catch People In Your Web, but doesn't have the right tools in place (ie. Keller Williams' free agent web sites, KW's free agent blogs, Twitter and Facebook training, etc), is that system going to be effective?  Or if "Get To The Table-Lead Conversion" is a system that strikes a chord, but the agent has never seen KW's online class "Your Business is Your Database" or they don't have the KW version of Top Producer or Wise Agent, will they have the tools necessary to truly do the follow up necessary?  What if you get the concept of lead generation, but your company doesn't have Power Hour, an intentional company-wide effort to lead generate?  I know that there are ways for agents from any company to buy lead follow up programs, and I know there is training available for agents from any company, but those things cost money, and they're not tailored to Gary Keller's SHIFT philosophy.

I think it's great that a local company here is hosting "SHIFT" book clubs.  Being an agent with a different company and really studying "SHIFT" is far more valuable than being a KW agent who doesn't take advantage of all of the free systems and tools that we offer.  But what if you could have both?  What if you could have the desire to study Keller's tactics AND you had the tools and systems that he offers his agents for free?  I know the excuses.  I've heard many of them.  "I'm happy where I am."  "I don't need coaching."  "I know more than any coach."   Those are all valid, but inadequate.  We're not looking for agents who are unhappy with their situation, we're looking for agents who know there is more.  Everybody can use coaching; all of the greatest musicians, singers, and athletes are continually in coaching.  You may indeed know more than anyone else.  That's not the point of coaching.  Tiger Woods certainly knows more about golfing than his coach.  Michael Jordan was a better player than Phil Jackson ever was.  Their coaches are folks who guide, direct, and keep them on pace.  Coaching isn't necessarily about being given new knowledge, it's about taking the knowledge you already have and putting it into best practice.  Kinda like "SHIFT." 

If you think that there may be more out there for you, or you're simply curious as to the extent of free tools, systems, and training offered by Keller Williams, drop me a line.  I'd love to chat about it!