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Beware of "Teaser Prices" on Short Sales - is this Bait-and-Switch?

By
Real Estate Agent with Marin Realty Experts

I've noticed a tendency lately for agents to price short sale properties below what they know that the bank will accept, to stimulate multiple offers.  As a case in point, I have a client who has been looking for a home for months. He is stretching his budget, willing to pay up to $500,000. Then he saw the perfect home -- only 3 years old, located within commute distance etc. priced at $459,000. He jumped all over this, excited that he had finally found what he and his wife had been looking for.  I did a CMA and it validated that this was a killer deal, so I suggested that he shouldn't fool around, and should offer full price.

Before writing up the offer, I checked into the history of the listing and called the listing agent to get whatever background he was willing to share. What I learned is that the home had been priced at $499,000 and that it had been in contract for $520,000, but the Buyers backed out after waiting to get that price approved, and bought a brand new home nearby instead. He said that he knocked the price down to $459,000 to attract offers and that he had 2 coming in and mine would be the 3rd. He also said that he expected that the bank would only approve a price in the low $500K range, since the new homes nearby are selling for the mid-$500Ks.

At this point, I had to go back to my client and tell him that to have any chance of getting this home, esp. since his will be an FHA offer, he will need to offer the maximum that he can afford, which is $500,000. I doubt that he will win this bidding contest and even if he does, it sounds like the bank won't agree to a $500,000 price. If things unfold this way, his hopes will have been dashed, I will have wasted his time and mine and he will be that much more discouraged in hopes of finding the home that he wants that is within his budget.

What do you think?  Is this a fair business practice, or one that we should speak out against?  It seems like bait-and-switch to me?

David M. Childress
Howard Hanna Real Estate Services - Akron, OH
I would love to be your Realtor® in Akron Ohio!

Peter, that seems wrong to me also. We work very hard and we feel our clients pain also, or at least we should. Don't see how to stop it, but be open with our clients going in when we recognize something does not look right. Thanks for sharing and getting a good conversation started.

Aug 08, 2009 03:50 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Peter,  Bait & Switch is as good a name for it as any.  However, the agent will counter that he is working in the best interest of the seller - round and round !

Aug 08, 2009 03:53 AM
Dan Quinn
The Eric Steart Group of Long & Foster Real Estate - Silver Spring, MD
Dan Quinn

It's fair Peter, what are you going to do?  Agents like you are rare and will always be in demand.  Telling your clients the truth takes courage but it will pay off for you.  It would be good if the listing agent stated that the asking price is a "suggested starting bid" to let buyers know what they are getting into before they get all excited about the home.

Aug 08, 2009 03:56 AM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

I live in the land of bait and switch.  The best advice to offer you is to sit down with your clients for about an hour or two and explain the whole entire process to them.  Seriously in our market "what you see is not what you get" at all!  REO are priced very low and driven up with multiple offers.  I show buyers true closes in the areas they are looking in so they know what their "real" price range is.

I tried to fight the system back when this started in 2007 but wouldn't be in business if I continued to fight the system.  I still fight but also comply with counter measures to stay ahead of the system.

Aug 08, 2009 04:39 AM