In previous posts we wrote about a smart regional bank in Oregon who hired our Portland home staging company to stage vacant new construction homes that had been on the market from 1 to 3 years without a sale. After House #1 sold a month after staging, the Bank asked us to move that staging inventory to House #2, and it sold quickly too.
Meanwhile, we staged House #3 with new furnishings and after it had been on the market for 18 months as a Vacant home, it sold in just 38 days! The Bank then asked us to move the staging inventory to House #4 ~ Before & After photos are shown below.
This savvy Bank has made an investment in these properties, providing construction financing and support to the building community. Not only did the Bank have these beautiful homes staged with inviting furnishings, they also had landscaping refurbished, repainted some interiors, upgraded carpeting, and even provided regular cleaning service. These homes are selling quickly! Neighborhood values are kept intact so even the neighbors have been grateful this Bank's involvement ensures that the foreclosed homes will sell -- rather than continuing to languish on the market.
Will other Banks follow this example? The investment in staging -- in presenting these homes in their best condition -- is WORKING. Hopefully stagers across the country will continue to contact local & regional banks (often the "asset manager" is a good contact) to encourage them to consider staging their foreclosed inventory. Everyone in the transaction wins!
Here are some Before & After photos of foreclosure House #4 ... we're hoping for another quick sale!