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Branding: What Color is Your Brand?

Thoughts of the Day... Colors and Branding.

I love color. I'm also in the middle of changing up my branding and stumbled across this great little nugget. Although my colors have been chosen, now I at least know WHY I chose them..for how they made me feel. What do your colors say about you? Is this attracting your target market?

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Posted by Laura Monroe- Real Estate Virtual Assistant on 08/09/2009 12:28 PM

Comments (8)

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8 Comments on Branding: What Color is Your Brand?

AUG

Very interesting, Laura. What colors did you choose? We almost chose a lime green, but then we realized that if we wanted to wear branded shirts, both of us look awful in lime green. We went with a burgundy red instead, and it was a much better choice.

Thought provoking Laura. My logo and everything in my business is very blue...maybe I need to add a touch of red??? Thanks.

That really got me, Laura! My logo's colors are blue with a splash of red. Now isn't THAT interesting?? ~Renae

I chose greens for my logo and marketing materials. Fun video!

Laura - loved this video. There is a powerful message there. It got me thinking some about some changes.

Jeff

Hi Laurie~ I chose blue as my main color with a splash of orange and spring green:) I'm always attracted to words like "fresh" and "energetic", so it really suits me:)

Hi Ginger~ I love blue! Blue and red..that would make a very pwerful statement I think considering the attributes they represent..don't you?

Hi Renee~ I think that video is one for the reference section on our desks! I've always loved your logo..very strong and colorful Renee

Hi Cathy~ I've been totally into greens as well! I'm loving them! good call:)

Hi Jeff~ I am one that quite frequently is driven by emotion (I picked our house because I liked the paint colors)..so color impresses me first, and causes me to make decisons based on that sometimes..it just jumps out at me:)

AUG

Laura,

What a fun post! Thanks for sharing this color video. Yes color branding is a very important part of marketing any business. My color choice... GREEN!

AUG

Laur, That is a compelling video. Thanks for sharing it. Makes you think about the impact of color in our decision making process. It just wouldn't seem right if Kings and Queens donned a bright yellow robe or if New York's cabs were chartreuse green.

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