Why Do Some Real Estate Agents Short Change Buyers?

An agent works with a buyer for days...they get the buyer pre-qualifed for a loan and off they go in the car.  What is wrong with this picture? 

Why do some real estate agents short change buyers?

I say this because we take the time to sit with a seller...we prepare to meet with the seller..we provide a consultation..we have them sign documents before we market their property and then market the property. 

Too many times I hear agents who discuss buyer loyalty but when I ask questions this is what I get:

• Did you sit with the buyer and explain the process?  Well I had them meet me in the office and off we went or they called on a particular house so I met them there!
• Did you discuss the steps in buying a home?  No we just took off
• Did you see their approval letter?  No they told me they were approved 
• Did you prequalify them based on their wants and needs?  I know they are looking for a 2 bedroom home.

WOW, OK..lets think about this...think about the way you treat a real estate seller..do you believe in your heart a seller would list with you because they just called you..no you must show your value right?  Why not think along the same lines when working with a buyer. 

What if you were to spend some time getting to know the buyer's wants and needs. 

How about a true consultation..meaning taking the time to get all of your ducks in a row and their ducks in a row with the understanding of their wants and needs and they with the real estate buying process.

BUYERS DESERVE THAT AND MORE!

Many times if you are showing many many homes to one buyer there is a good chance you have no idea what they are looking for and sometimes neither do they.

How about having a buyer sign a buyer broker agreement for the homes you show..for for a day..month or 3 months?

Get to know your buyer and what their wants and needs are.  Protect yourself with a buyer broker agreement but more importantly take the time so that the buyer will feel good working with you!

About the Author:  Midori Miller is licensed in the State of Florida, BK645709 and currently hangs her real estate license with CENTURY 21 Sundance Realty.  Midori is also a real estate trainer and an Activerain Ambassador and specializes in short sales for Daytona Beach real estate sellers.  If you are in the market to buy or sell real estate in Daytona Beach, Florida..please contact us!