This article for sellers is NOT in jest. This is a serious problem, and you need to be aware of it so you can take steps to either prevent it, or nip it in the bud. It's YOUR home, and YOUR sale, but someone out there is sabotaging you!

I admit it really pains me to write about this. I am proud of my profession and the role that I play is assisting buyer and seller clients to achieve their real estate goals. And I know lots of terrific licensed agents out there (many of them right here on ActiveRain). But the sad thing is that there is a lot of mediocrity out there in terms of agent performance and competence, and some downright sabotage from my vantage point.

And as a seller YOU need to know about this so you can deal with it.

I am making some assumptions that you have done all the right things:

  • Your home is priced correctly for the market (if it isn't YOU have another problem to confront...and pricing is YOUR decision, but the market will decide the price your home will sell for)
  • Your home is staged to sell - it's beautiful, un-cluttered, and appealing to a wide range of buyers
  • There are no repairs or obvious defects (and if you did a pre-listing home inspection and took care of the problems, bravo - you are in great shape)
  • You are flexible regarding showing times and notices, and there is a lock box for agents to use (with a key that works)
  • You believe you hired the right agent to list your home (want to read more on this topic? See my previous post: Looking for the Right Listing Agent? Ryan Hukill recently wrote a great article on How Do You Choose a Listing Agent)

So what signs might you see that YOUR sale is being sabotaged? Here are some real-life examples:

  • Poor quality photos, missing photos, inaccurate listing information, missing information
  • Lack of marketing - print and especially Internet (about 80% of buyers look on the web for homes)
  • Your agent is not sharing information about needed improvements and other ways to make you home look its best
  • The brochure box your agent hung on your sign is empty (and you agent did not give you supplies to fill it)
  • The home is listed on the MLS but the lockbox has not been installed, and there is no notice in the MLS (yep, this happened to me yesterday with my buyer clients - a complete waste of time and the seller did not have a showing from qualified buyers)
  • Your agent does not return calls to agents wanting to show your home or to answer their questions (and does not respond to YOUR calls in a timely manner)
  • There is limited or no communication from your agent
  • Your agent appears to make decisions for you about what offers you will accept when talking with buyer agents submitting those offers ("my clients will never accept that,") or worse, does not submit ALL offers to you promptly so YOU can decide how to proceed.
  • Your agent shares confidential information from you with other agents without your permission ("I know my clients will accept a lower offer")
  • Your agent does not demand a pre-approval letter with offers and does not check with the buyer's lender on qualifications, credit status, income and related financial matters.

I could give you other examples too (on the part of mortgage folks, buyer agents, inspectors, and yes, even YOURSELF). But you get the idea.

Unfortunately, this is reality for some sellers who haven't a clue that THEIR sale is being sabotaged by the very person they hired to help them.

Or perhaps by their own actions (such as front door keys that don't work, inflexibility regarding showings, clutter, smells, rowdy dogs, obvious repairs and deferred maintenance, high price).

So take a close look at your situation. Is sabotage your enemy?

And AGENTS? Are you guilty of some of these things? Shame on you if you are. You are putting YOUR CLIENT'S home sale at risk.

 

38 Comments on Is Your Home Sale Being Sabotaged?

GREAT ARTICLE.  There is little supervision or quality control of listing information.  I often wonder why sellers put up with such mediocre services.  Oh, I remember.  It's the Stockholm Syndrome.

Or, some poor folks who just plain don't know the difference.

06/08/2007 05:37 PM by Lenn Harley, Homefinders.com, MD & VA Real Estate


We've been conditioned to accept mediocrity. As time passes the amount of quality customer care/service seems to pass with it. Remember when you got your windshield washed at the gas station?

06/08/2007 05:52 PM by Dennis Williams (HouseMaster of NH and ME)


Lenn- a compliment like that from you is a true honor. Thanks. Unfortunately I have had several very recernt experiences that lead to this. Do you sense the aggravation?

Jeff

06/08/2007 06:28 PM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Dennis - that is a great point. I was just thinking about customer service issues in general as a result of recent experiences. I think your point is well taken. Thanks for your comments.

Jeff

06/08/2007 06:30 PM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Jim - I thought so too. Thanks for stopping in. Have a great weekend!

Jeff

06/08/2007 07:27 PM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Jeff - This is so well written.  I do hope it will receive many public views.  It pains me as well that mediocrity exists in our profession.  The sellers have a right to know what level of service they should expect from a professional and your article does an excellent job of describing what sellers need to look for...and look out for.

06/09/2007 02:31 AM by Laguna Homes|Laguna Condos| Laguna Real Estate|Marlene Bridges (Sherman Smith & Associates)


Mediocrity means "second rate".

We have a lot of second rate agents out there. 

I believe that folks perform badly when faced with unpleasant tasks.  GETTING a listing is the hard part.  Putting accurate info in the MLS is time consuming and not much fun.  They rush through it. 

It's the "I'm very busy" syndrome.  Too busy to do it right.

Folks don't perform "quality control" on themselves.  They have no sense of pride in doing menial tasks well. 

WHERE IS THEIR BROKER?????   That's the question.

As you can see, this is a subject that leads to aggrivations here too.

06/09/2007 07:43 AM by Lenn Harley, Homefinders.com, MD & VA Real Estate


Thanks, Marlene. Some of these issues really bug me as I know they do others, and I can't imagine that the sellers, if they knew, would be pleased. I appreciate your comments.

Lenn - you are so right. Certainly much of what we have to do in a transaction is not pleasand or fun, but that's true in every job. Just as we are held accountable by our employer in the corporate world, we should be held accountable by our clients, and our brokers (of course some of them need remedial training as well).

Jeff

06/09/2007 08:58 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Jeff a lot of times sellers will tell me that they never hear from their agent and that there is a lack of trust. I tell them that besides doing all the stuff I say I'm going to do. I tell them "If I'm not doing my job then fire me"

06/09/2007 09:22 PM by


What a great post! Could not have said it more plainly if I tried.

06/09/2007 09:26 PM by Dan Lesher, Realtor, Broker, ABR, e-Pro (Realty World Select)


Excellent Mr. Dowler. All points are necessary but the last couple very important!

06/09/2007 09:30 PM by Carole Cohen Realtor®, ePRO (Howard Hanna Cleveland City Office)


You always have well written posts!  Another bookmark for me!  These are the posts I keep coming back to. Thanks!

06/09/2007 09:38 PM by Celeste "SALLY" Cheeseman (RA), e-PRO HAWAII Real Estate & HAWAII Relocation (Century 21 Liberty Homes -Mililani, Hawaii)


Very good post.  The market I work in is currently a seller's market with the number of licensed agents running neck and neck with the number of listings.  There is a lot of competition for listings. A majority of the buyers to our area come from somewhere else and the internet is a huge resource for them.  So, when I see a listing with one bad picture and no visual tour, it drives me crazy.  I provide good pictures (plenty of them) a visual tour, accurate info in the MLS, and descriptive text. I return calls and answer questions promptly.  I often wonder how these mediocre agents get listings in the first place.  It's a shame when sellers receive such poor service when there are qualified professionals out there who would do a great job for them if given the opportunity.

06/09/2007 09:42 PM by Susie Leavens (RE/MAX Properties of the Summit)


Sellers should insist on getting copies of the marketing materials so that they can see how their home is being presented.

06/09/2007 10:25 PM by Sharon Simms St Pete Florida CRS CIPS CLHMS (RE/MAX Metro)


really right on the head.....great to have something that hits between the eyes...thanks for the comments

06/09/2007 10:38 PM by Larry Bettag - Cherry Creek Mortgage


Jeff, this seems to be more prominent in the marketplace these days.  some listings in our area don't and never have photos either on-line or in the MLS.  For the life of me, I can't figure that one out!  Nice post! Book-marked, a 5, and emailed to the last person I know who was guilty of some or all the above!  :-)

06/10/2007 01:53 AM by Brad Andersohn ~ Community Builder (ActiveRain)


Good post.  Maybe sellers need to have some kind of "secret shoppper" service available to monitor their agents.

06/10/2007 07:14 AM by Tim Maitski (HomeAtlanta.com)


Jeff,

Been there ..done that...just had one where the agent claimed to be selling real estate for 30 yrs..well they didn't help sell my listing as I had to hunt everyone down and after numerous extensions..the deal died and although we had all of the items above..pre-approvals are worth as much if you write it on a cocktail napkin. The other agent needs tp take a course on refreshing themselves with work ethic. There should be a test you have to take when you reach a point in your life to not take as much effort into a deal. And all this is not helping matters in this market we have here.

06/10/2007 08:11 AM by Neal Bloom-Realtor ® Assoc.-CRS-Weston FL (RE/MAX Premier Associates)


Thanks, Dan. Glad it resounded with you.

Jeff

06/10/2007 09:47 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Carole - thanks for stopping by and commenting. Good to see you around again.

Sally - you are so kind. I'm glad you enjoyed this.

Jeff

06/10/2007 09:49 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Susie - you are so right. d on;t get it either. Perhaps the agents are too good at pulling the wool over the seller's eyes. And I suppose in a busy seller's market mediocre performance will still get the home sold. Thanks for your comments.

Jeff

06/10/2007 09:50 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Sharon - I always show my clients what I have done, or plan to do. Great idea, but I bet most don't do it.

Jeff

06/10/2007 09:52 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Larry - thank you for your comments.

Steven - I thought so too. Glad you agree.

Jeff

06/10/2007 09:53 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Brad - thanks so much! I appreciate the compliment AND your comments.

Tim - great idea. I do know of some sellers who have had neighbors stop by their open houses to check on what the agent is saying.

Jeff

06/10/2007 09:54 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Neal - now that's a sad commentary. Hard to understand how they can get away with it,and for so long. And one would think that in a tougher market these folks MIGHT be working a bit harder to make things happen. Is it any wonder that the public has such a poor view of many in our profession. Thanks for your comments, as always.

Jeff

06/10/2007 09:58 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Great advice. I will definitely benefit from this advice and I hope others will too.

 

Good luck to all.

www.sugarlandrelocation.com

06/10/2007 03:16 PM by Christopher and Bernadette Hurley (Go Hurley Group)


Amen, brother!  This should be required reading for ALL sellers, so they can examine their situation and think if this might apply.  And frankly, all of us should read it as well and make sure we're not guilty on any count.

06/10/2007 06:33 PM by Leigh Brown Charlotte NC Broker/Owner (RE/MAX Signature Properties)


What about the fiduciary responsibility the realtor has to the sellers? Because it sabotages the sale of a home, why can't the mls make multiple photos mandatory? To protect the sellers, and for the benefit of all, as part of the contract, require a signed a photo waiver from the sellers if no pictures will be posted. Have it clearly list the benefits vs disadvantages (are there any??) of posting muliple photos.

06/10/2007 06:47 PM by Curious Consumer


Jeff, read you article and everything you talked about, I saw in an interview with a seller this week - see my blog.  Hope everyone see your article.

06/10/2007 07:20 PM by Kay Van Kampen, Broker, Springfield Missouri Real Estate (RE/MAX Solutions)


Excellent post Jeff!  Like Kay I hope everyone sees your article agent and sellers.  I find it's important to communicate with sellers about the way you market their property. 

06/10/2007 08:19 PM by Ava Lugg "Selling Real Estate in Snellville, Grayson and Loganville" (Bridgewell Realty Inc.)


Great Post, lack of pictures is one of my pet peeves, sellers are often unaware of dis-=service their agents are doing for them.

06/10/2007 09:01 PM by Michael Eisenberg, Bellingham Realtor (Fairhaven Realty)


Jeff,

On target! If you are a gambler, head for the roulette wheel - your aim is perfect! As for the level of professionalism we have today in this industry... NOT HOT. (Had to drop a Paris Hilton quote in there). We need to raise the bar, and I'd do this by two methods. One, double the number of renewal hours required, and TWO, pull the licenses from agents doing below a set number of transactions - say 4 per year. Cull the herd.

06/10/2007 11:06 PM by Patrick Harfst, CRS (Realty Executives)


Jeff, GREAT post, once again. Thanks for the honorable mention. I'll be writing another post soon as a followup to the one you mentioned, in which I plan to address some of the unsavory tactics some agents will employ to get a listing they really shouldn't have. Unfortunately, what you've mentioned here is more common that many people realize and that's why it's SO critical that they do an in-depth interview of 3 or more agents before choosing one to make sure they're getting the most bang for their buck.

06/10/2007 11:31 PM by Ryan Hukill - Edmond Realtor® (Hukill Group - Paradigm Realty)


Good post. Good points. It's unfortunate that these things happen in our profession... but sadly they do.

06/11/2007 01:21 AM by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (The Benjamin Team - Keller Williams Integrity First Realty )


Thanks to all you all who visited and commented. I am feeling swamped at the moment so I apologize for not replying to each of your personally, which I generally try to do...and for taking so long to respond. Some great comments. Glad this resonated with you.

Jeff

06/20/2007 12:26 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


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