I want to alert you to the fatal flaw in your real estate social marketing strategy.
It's a fatal flaw that isn't picked up by many real estate professionals but is the first rule of Internet Marketing 101.
The problem is that you can only communicate with your friends and group members through the internal communication system provided by the social network.
What happens if the social network decides to shut down your account (happens all the time), change the rules to limit or eliminate mass emailing or just plain make it difficult for you to use the mass email feature?
The fatal flaw is that you don't have the contact details and email address of your friends or group members. All your hard work building your network will be lost.
The last and most important step of your social media growth plan is to get the contact details and email address of every friend and group member.
You need to convert "friends" into "contacts".
The way to do this is to drive your friends and group members out of the social network and to your website, blog or squeeze page. You need to move your connections into your environment.
To entice your connections to your website you need to offer them something that makes it worth their while to follow your link. I like to give away quality free information (like this tip). It's pretty fair swap - I give away great information and my connection provides me with their contact details.
Now I have a great database of prospects to market products to at my own time and convenience. I don't need to worry about getting shut down by the social network.
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