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NO SALE! for Good Morning America

If you didn't catch the conclusion of GMA's "Sell Your House In a Week Challenge"... well it was NOT a happy ending. Real estate expert Barbara Corcoran gave it her all to prepare and market the NJ house and get it sold in 1 week. And while they had 80 people tour with 3 serious buyers at yesterday's open house, they just could not seal the deal.

WHAT LEASONS DID BARBARA LEARN and want to share about selling in the current market?

#1 MOST IMPORTANT THING: "STAGING is not optional it is ESSENTIAL!"

#2 Price is King

#3 There are no "Hollywood Endings" in a buyer's market.

This does NOT mean the home will still not sell quickly. It just didn't sell in 1 week. Which would have made for GREAT TV.

But considering that one property had MORE exposure than any other in the market... this more than proves this is a buyer's market.

Sellers must do everything they can to make the house appealing... becasue if they don't, the buyer can and WILL easily just go to the next MORE appealing house and buy it.

Posted by Craig Schiller on 10/02/2006 05:12 PM

Comments (15)

staging, real estate staging, staged homes, savvy agents, home staging, staging advice, mentors, staging marketing, illinois

Originally posted at: Real Estate Staging / Home Staging Blog: NO SALE! for Good Morning America

15 Comments on NO SALE! for Good Morning America

OCT

2006

I was hopeful when she got so many people through the home, but not really surprised at the results. It's exactly what's happening all over the country right now.

Are you more busy in a Buyer's market or a Seller's market?

Craig Schiller, Staging the world, One home at a Time!

We need you here in Michigan. Find me a Craig here. I have many vacant spec homes that need your help!

Good post.

"Pearly Girl"

When all is said and done, there are 3 words that count.

price forces sale.

Remember those 3 words.

Kristal I will use that line for ever and ever.

Thanks.

my pleasure!

Mail this story to all your overpriced listings for a good reality check!

Well said......... "Man who knows God"......

:-D

Or as Broker Bryant puts it:

Price

It's a price driven market, no matter how much staging or marketing you do.

OCT

2006

Price driven market, yes, but if it's not in tip top shape the buyer still is moving on! They know there are plenty of fish in the sea right now and they're looking for the right combination of price, condition, and staging.

Answer to Sheri Ann: I'm *way* busier in a buyer's market. Real estate professionals must now think outside the box. (STAGING and) virtual tours become more important. Spruce it up, get it on the internet. Homeowners want to see that marketing.

That's 3 potentially serious buyers they would not have had if they continued to show the house in it's previous condition. Staging made the difference!

OCT

2006

Answer to Pearly Girl, needing home stagers in Michigan:

There are Staging Diva Home Staging Training Graduates in -

Adrian, Grand Haven, Gross Ile and Shelby Township

Let me know where you need someone and I can help you out.

Debra Gould

Debra Gould, The Staging Diva
President Six Elements Inc.

Debra,

Thank you. I think that the Shelby Twp. person would be the closest... but its still kinda a hike.

I have the names of 4 people here in my area. I'm not nuts about any of them. I do some of it on my own. I have "moving furniture". Nowhere near as good as what my pal Craig is doing... but it works. I also have had my decorator stage a listing of mine. I allowed her to advertise there. She was happy to do so. It was a $1.1 million listing. It made business sense for her.

I still would love Craig to have Craig here. It's simply selfish!

OCT

2006

Today I have a Listing Appointment with a Seller who prefers Internet to Phone and INSISTS on having their Home Staged! Welcome to the 22nd...I mean 21st Century.

MAR

2007

Thanks for the article posting - it is certainly a combination of many factors. However I think once a buyer makes an emotional connection to a home the price is no longer their top concern. Making it be "their home " is! Here in the US we live in times where consumers often buy to fulfill an emotional need. People also like a move in ready look where they won't have to invest more time and money.

Kathleen Lordbock - President -Re$ale Design & a Graduate of The Staging Diva tm Home Staging Program

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