August 2009

From the Publisher

Enjoy our August edition!

Reach More Homebuyers with Homes & Land and Twitter
With the help of Twitter, HomesAndLand.com now enables motivated homebuyers to get complete information about your properties sent to their smartphone. All the home shopper needs is the property's MLS # or street address. This means that a buyer looking at Homes & Land magazine or driving a neighborhood can immediately access information about properties they like. The next step is to call you for a showing. Thanks to Homes & Land, Twitter, and you - the buyer may soon find their next Home Tweet Home.
Here's How | What's Twitter?

Understanding Segmentation and Absorption Rates Helps You Price More Effectively
Today's sellers are predictably nervous about the selling process. Giving your clients realistic expectations based on market data can help alleviate their fears through confidence in your expertise. One way to do this is by understanding the absorption rate within market segments. Absorption rates can provide you with clear insight as to approximately how long a particular property will take to sell. It can also help you advise sellers on how to better position their property in terms of price.
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The Case to Keep Print in Your Marketing Mix
by David Mammano, FolioMag.com
Having print at the core of your advertising adds credibility to your brand. It's almost like when someone publishes a book and suddenly becomes an expert- they realize print is a powerful tool for building brand credibility. But besides delivering branding opportunities, content to readers and leads for advertisers, our print magazine is also an amazing online traffic generator. In fact, our magazine is the number one driver of traffic to our Web site. It's like buying keywords, only better! I'm going to pitch this to David Letterman, but in case he doesn't pick it up, I'll share my Top 10 Reasons Print Should Remain a Vital Part of Your Marketing Mix.
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Stay In Front of Your Clients and Prospects Using Email
Keller Williams Town & Country Realty, a Tallahassee, Florida based brokerage, uses a unique email campaign called "30 Touch" to stay in front of clients and prospects. The brokerage is owned by Gene and Rebekah Rivers, who maintain a database of about 9,000 past clients, current clients and prospects. Each person in the data base receives an email from the Rivers at least 30 times a year. What makes the Rivers' program so valuable is the quality of content included in the emails.
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Give Your Listings International Exposure
Homes & Land exports your listings to Enormo.com, one of the world's largest International real estate websites. International home shoppers are buying US investment and vacation homes, so make sure your listing is being seen by Enormo's 4.5 million visitors.
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Homes & Land Foothills Of East Tennessee

Phone: 865-680-4233
Fax: 865-966-1784 / 675-0328
eMail : russell@homesandland.org

Marketing Minute Edited by Adrian Amos