We seem to read many posts about how employers and corporations do not want their associates to freely post on the web but if done right...everyone benefits.  Have you ever thought about the fact that your web presence is a benefit to your company?

Take CENTURY 21 Sundance Realty for example...The true advantages that the company has benefited from our associates presence.  The truth is the associates make the company...its not the staff..its not the walls..its the associates plain and simple...and for every thought...word and article CENTURY 21 benefits.

We seem to have a strong Internet presence..but if you look very closely...you will see its the associates that make this presence...

By social media...by placing listings in various places...and placing listings on the company site!

All it takes is participation!

Here is an example from Alexa and its important to see. It's clear CENTURY 21 Sundance benefits...with being found...with click thru's because of the online participation..and more than likely additional business for the entire company. 

You have to ask yourself this question... What would happen if I walked away and joined another company?  I can tell you it would deeply impact the company with search engine optimization and with web presence, there is no doubt in my mind another would benefit!

Fortunately for me....Nancy Dance expects me to train associates to have a strong presence and encourages me to do the same but its up to the associates...to participate and the good thing...many do!

So the next time your broker or manager gives you a hard time for devoting so much time on social media or your own website...point out without their associates...and their online participation their web presence might be null and void and more than likely will affect their bottom line.

About the Author:  Midori Miller is licensed in the State of Florida, BK645709 and currently hangs her real estate license with CENTURY 21 Sundance Realty Midori is also a real estate trainer and an ActiveRain Ambassador and specializes in short sales for Daytona Beach real estate sellers.  If you are in the market to buy or sell real estate in Daytona Beach, Florida..please contact us!

 
Post is included in group: The Art Of Marketing You
Post is included in group: Realtors®
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Century 21 Network
Post is included in group: All Things Florida

6 Comments on Your Web Presence Is A Benefit To Your Company

AUG
12
3 Featured Posts Outside Blog

Great post Midori - our many hours blogging definitely help us and our brokers!

9:28am • #1

Excellent points. But we do need to be very careful that we do not allow our right to "free speech" to lead to legal ramifications for ourselves, our brokers, and our company. 

12:30pm • #2
364,514 Points 95 Featured Posts Localism Sponsor Outside Blog

Jim-this is what I believe you hire an employee to do a job..maybe they accept money on a business owner's behalf...or maybe they deal directly with a customer...as a broker..you trust those to work under your license and abide by the law...we are all adults...to discourage someone from an online presence just doesn't gel...regardless of free speech..most people know..not all...that if you can't say it in front of people you shouldn't hide behind the keyboard.  Its more along the lines of control.

The most successful businesses have an online presence and in many cases all associates participate...you should read about Zappo's all associates must take twitter training...and that is the key...a business owner must make sure their people are trained...online...and face to face.  I agree with you as far as legal ramifications.

1:16pm • #3
AUG
13
345,517 Points 3 Featured Posts Outside Blog

There are managers, brokers, agents up here that can't spell blog and think that social media is STD..preaching the gospel according to the internet is a whole new thing...what a great opportunity to be a trail blazer,..hmmmm ?

7:40am • #4
AUG
14
431,277 Points 47 Featured Posts Outside Blog

There is no question that a companies visibility increases tremendously when it's agents have SEO knowledge. I am surprised there is not more a focus by many companies in teaching their agents to succeed this way.

6:30am • #5
286,284 Points 4 Featured Posts Outside Blog

I have had a hard time getting any of my agents in on the participation. They just moan about the economy and such. Geez. Get out there!!!

7:28am • #6

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Florida Real Estate Trainer | Daytona Beach After School Training | Midori

Daytona Beach, FL

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CENTURY 21 Sundance Realty

Address: 1102 Pelican Bay Drive, Daytona Beach, FL, 32118

Office Phone: (386) 756-6800

Cell Phone: (386) 453-3236

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