Most Atlanta real estate agents will never tell their Atlanta home sellers what they talk about back at the Atlanta real estate office. The truth is that most home sellers do not matter to their agents. It would be nice if the home sold, but they really do not care. It's a numbers game! If you throw enough mud at the walls, sooner or later something will stick! The sad thing is the home-seller is really just a number to the listing agent. The agents that do this routinely list a lot of homes, and only a percentage will sell. That is OK, because the agent is really a buyers agent! They are looking to genearate buyer leads from the overpriced homes that aren't going to sell anyway. The saying in real estate used to be "List to sell!"
In good times, listings will generate more business. Sign calls and directionals will increase the marketing visibility of the agent to the community as a whole. So to their way of thinking it is "The more the better!" How can this be so? Very easily. Think of each 'For sale' sign as a mini billboard with the listing agents name plastered all over it. It is cheap, and free advertising! A listing sign may represent 3 potential client calls for buyers looking to buy a home in a particular vicinity. It does not matter that the listing is overpriced, the agent will respond, "That's OK, I have others!" This works fine except in the current real estate market where very little is selling and the listing agents are starting to deal wilt their own fury in a "Town Hall Meeting!" The sellers are calling them up demanding action, and marketing that will get their home sold. In this market agents are going around the office suicidal because the cannot deliver the sale! The problem is that agents that were deceptive getting the listing, cannot bring themselves to tell the home sellers the truth about price and appearance.
The only person that does not get seem to understand this is the homeseller. They chose the agent because the agent lied to them and told them what they wanted to hear! "No you are not upside down!" "I can sell your home for a lot more than all the other agents!" "I can sell your home quickly!"
It would make more sense to me that instead of listing 20 homes and selling one or two, to list only those that are truly motivated and if you list 3 homes, sell three homes. What a concept! Less grief, happy and appreciative clients, and net more money! Sellers must understand there is a difference between listing a home, and selling a home! So why not just "List to sell?"
Truer words have never been spoken! Great points, Jim!