Atalnta Listing AgentsMost Atlanta real estate agents will never tell their Atlanta home sellers what they talk about back at the Atlanta real estate office.  The truth is that most home sellers do not matter to their agents.  It would be nice if the home sold, but they really do not care.  It's a numbers game!  If you throw enough mud at the walls, sooner or later something will stick!  The sad thing is the home-seller is really just a number to the listing agent.  The agents that do this routinely list a lot of homes, and only a percentage will sell.  That is OK, because the agent is really a buyers agent!  They are looking to genearate buyer leads from the overpriced homes that aren't going to sell anyway.  The saying in real estate used to be "List to sell!"

In good times, listings will generate more business.  Sign calls and directionals will increase the marketing visibility of the agent to the community as a whole.  So to their way of thinking it is "The more the better!"   How can this be so?  Very easily.  Think of each 'For sale' sign as a mini billboard with the listing agents name plastered all over it.  It is cheap, and free advertising!  A listing sign may represent 3 potential client calls for buyers looking to buy a home in a particular vicinity.  It does not matter that the listing is overpriced, the agent will respond, "That's OK, I have others!"  This works fine except in the current real estate market where very little is selling and the listing agents are starting to deal wilt their own fury in a "Town Hall Meeting!"  The sellers are calling them up demanding action, and marketing that will get their home sold.  In this market agents are going around the office suicidal because the cannot deliver the sale!  The problem is that agents that were deceptive getting the listing, cannot bring themselves to tell the home sellers the truth about price and appearance. 

The only person that does not get seem to understand this is the homeseller.  They chose the agent because the agent lied to them and told them what they wanted to hear!  "No you are not upside down!"  "I can sell your home for a lot more than all the other agents!"  "I can sell your home quickly!" 

It would make more sense to me that instead of listing  20 homes and selling one or two, to list only those that are truly motivated and if you list 3 homes, sell three homes.  What a concept!  Less grief, happy and appreciative clients, and net more money!  Sellers must understand there is a difference between listing a home, and selling a home!  So why not just "List to sell?"

Jim Crawford REMAX

RE/MAX Greater Atlanta  770-238-0122 Direct

Or  888-992-5546 Toll Free Office

Atlanta Real Estate & Atlanta Homes for Sale

 
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11 Comments on Atlanta Listings are Just a Numbers Game! Why Not List to Sell?

AUG
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1 Featured Post Outside Blog Hit Router

Truer words have never been spoken!  Great points, Jim!

9:03am • #1
610,292 Points 80 Featured Posts Outside Blog

Lina Robertson - Realtor Springfield/Ozark Missouri Real Estate (RE/MAX Solutions)  Thank you Lina!  We need ot get the word out there is a better way to really sell a home!

9:10am • #2
225,201 Points 2 Featured Posts Outside Blog

Hi Jim...Great Post, It's always about Price...so many Realtor don't not care they just want the listing, and say what the Seller wants to Hear. I say "would you like me to Lie to you now and Let you Down Later or tell you the Truth now"..it usualy works with motivated Sellers, not the ones that want their price because that's the amount of $$$$ they want not what the home is worth.

 

Cheers, thanks for sharing your thoughts!

9:20am • #3
610,292 Points 80 Featured Posts Outside Blog

Victoria Oak Bay Realtor Fred Carver 250-598-2963 for Victoria Oak Bay Homes (Re/Max Camosun Oak Bay & Surrounding Area Real Estate)  I agree.  Unfortuanatley Atlanta area was big on 100% no m money down buyers that are now sellers.  They do not hear the truth.  The lies sound much better!

9:24am • #4
108,640 Points

Hello Jim, we also like to think of it in terms of correct pricing in balance with Location and Condition; all relative to the health of the market in general.  I've recently had to tell more than one seller that most of the buyer action is at or below the median price point for the market (that is why the median price-point had been falling!).  When their home is several standard deviations above the median point there will be fewer and fewer buyers.  Even correct pricing in this market for higher end homes you are a risk-taker -- Pricing too high you are a Gambler!  John

9:46am • #5
610,292 Points 80 Featured Posts Outside Blog

Alexander-Slocum REMAX Team - Vancouver WA Real Estate (RE/MAX equity group, inc. - Vancouver Washington)  Very true John.  When you do things the right way you will have a strong...and smaller group of avid fans that will sing your praises.  That is better than a lynch mob!  Most of the numbers games agents I know have all forced themselves out of the business.

9:52am • #6
134,228 Points 13 Featured Posts

When we actually had a seller/buyer market (before REO's took over 90%) I used to tell sellers there were 3 kinds of Realtors - the purely listing agent - as you have described so well, the buyers agent - who represented only buyer interests, and selling agents - the kind who listed fewer properties, listed them accurately and got them sold. Oh - there's also a 4th kind - those who do absolutely nothing. I lost out to 'listing' agents occasionally but usually got a callback in 6 months.

11:18am • #7
346,819 Points 16 Featured Posts Localism Sponsor Outside Blog

Jim, I try to explain this on my listing presentation. I'm not in the business to list houses, I make a living selling houses!

2:12pm • #8
610,292 Points 80 Featured Posts Outside Blog

Gene Wunderlich - Selling Southwest California Homes / Temecula & Murrieta (Coldwell Banker Residential Brokerage)  Gene at one time we used to carry about 15 listings at most, but when IDX came out we doubled out income almost solely on buyers.  What we list now is a few select properties a year and we sell them one two three because we do not play games with sellers.  When we carried 15 listings we always sold them in record time.  It was very rare for us to ever have an expired listing.

6:30pm • #9
610,292 Points 80 Featured Posts Outside Blog

Paul Henderson, Realtor ® Lacey & Dupont Washington homes (RE/MAX Professionals & Four Seasons Inc.)  I feel the same.  One agent I know in Atlanta has 20 listings and have never sold any of them, nor have any of them sold.

6:31pm • #10
AUG
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151,619 Points 8 Featured Posts Outside Blog

Yesterday, during the listing presentation, I told the seller not what she wanted to hear, but what the truth was. After she stoppped crying, she still listed with us since she was moving out of town -the motivation was high.  I hope we sell her place fast!

6:48am • #11

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Jim Crawford ~ Atlanta Real Estate-ABR E-PRO

Atlanta, GA

More about me…

RE/MAX Greater Atlanta

Address: REMAX Greater Atlanta, 1585 Holcomb Bridge Road, Roswell , GA, 30076

Office Phone: (770) 238-0122

Cell Phone: (770) 664-9516

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Atlanta real estate broker associate, real estate columnist for www.RealtyTimes.com, real estate speaker. Real estate marketing, Internet marketing for real estate, real estate coaching Feedjit Live Website Statistics


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