In today's digital age, times are changing, and fast! What may have worked ten years ago may not be working anymore. It's hard to change our ways. Who likes change, right?
Ten years ago, the Yellow Pages was king, and the rest of us were just its humble dominions living within its kingdom. If you weren't in the Yellow Pages, your business was virtually unknown.. Although the Yellow Pages continue to be one of the most expensive mediums of advertising in any agency's marketing budget today, their feasibility and the number of consumers that actually use them to find information anymore is quickly fading.
A recent study of Google Trends reports that the Yellow Pages will be nearly dead and taking its last breaths in the advertising world within two years from today. We all know that the Yellow Pages are trying to resurrect their business through yellowpages.com, but where do people go to find information today - yellowpages.com or Google? Google is the number one most visited website in the world, and is more than likely the way that your potential customers are going to find you.
Did you know that 8 out of 10 of your potential and existing clients search for insurance on the Internet before they buy? 8 out of 10!
So the question you need to ask yourself is: will they find you? And if they do find you, will your website convince them to contact you? If you're unsure of the answer to those questions, then you're not alone. Most agents today haven't taken advantage of the growth opportunity the Internet provides them. The ones that have are selling more premium, making more money, and having more fun.
At Astonish Results, we specialize in helping insurance agencies like you FIND, SELL, and KEEP more customers profitably by using the Internet. Over the past twelve years, we've developed a proven system that is helping agencies DOUBLE the size of their business in less than three years.
Visit www.astonishresults.com and take the free 180-second tour. Find out how we can help you grow your business and STOP wasting those advertising dollars!
Now for the fun part! We're giving away a new iPod Nano to whoever can come up with the most creative idea on "New ways to use the Yellow Pages." Some good examples are: a booster seat for your kids, kindling for your winter fire, etc. Simply e-mail emailmarketing@astonishresults.com with your idea, and we'll notify the winner later this week. Get those creative juices flowing, and let's have some fun!
The internet is my main point of focus now. My direct mail pieces even have a way to notify me if one would rather receive web mail.