According to Google there are certain Things to Avoid - especially certain deceptive practices that can hurt your site since now the search engine spiders (or crawlers) know to look for them - for example:
Do not hide text by putting for example, white text on a white background - this will get you banned.Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
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