Yesterday, I finally got around to editing the kickoff presentation I did at REBarcamp Denver.

This morning I received this message in tweet from Jeremy Blanton: "Can you do me a fav & put that video up on AR?" I asked him to tell me why and the following was his response.

Jeff, I would like you to post your video for the members because this is something they need to hear & understand. Especially those that are just starting down the social media road.

Many hear about the new technologies & think that they have to learn & understand each & every one of them. When in all reality, they could be 100 times more effective if they just found one or two ways to effectively market themself in the social media realm and become masters of those.

Like you mentioned in the video, not everything that you or I do will work the same for that member. Each market has it's own specific niche that the each & every person needs to learn. While twitter might work well for an agent in California, it may not do a thing for an agent in Idaho.

This simple principle applied to social media stands true for any type of marketing someone does. Example:

In my area, open houses are extremely ineffective. Agents that do an open house here only hold them to pick up that one or two buyer leads that come in, or the agent does the open house to please the seller.

Just because open houses do not work for here, does not mean that they are a complete waste of time. I have spoken with several people from around the US that use an open house as their main form of marketing & it has been super effective for them.

I guess the main reason I would love this video share is this: Each market & each person have their own individual uniqueness. The key isn't trying to learn how to do EVERYTHING, but to learn what will work & become a master of those.

Jeremy, that's good enough for me. :)

Jeff Turner on Twitter | Facebook

Jeff Turner aka respres

 
Post is included in group: Out Of The Box!
Post is included in group: Rainmaking - Internet Marketing Strategies
Post is included in group: Social Networks
Post is included in group: WEB 2.0 Marketing on Steroids for Real Estate

91 Comments on Social Networking - Cutting Your Own Grass

20 Most Recent Comments Displayed Show All

SEP
02
2009
445,107 Points 11 Featured Posts Attended Rain Camp Called Shot Master

Jeff, loved your video.  Makes me want to go to a RE bar camp pronto.  I've hesitated because i'd be one of those out there saying "I just don't get it" and I thought rebar camps was just for the pros.  Guess it really is ok for those of us (who just don't get it) to join.
7:13pm • #72
SEP
03
2009

Lora... the REBarcamps are best for those who don't get it!
Jeff Turner
7:07am • #73
170,755 Points 2 Featured Posts

Jeff - Thanks for deciding to share this on AR, and thank you Jeremy for asking Jeff to share this.  Being somewhat new to the whole SEO, blogging, and internet marketing, it does get overwhelming at times with so many different options.  I am trying to stay focused on just a couple to see if they will cut my grass, but am always open to taking a new lawn mower out for a test drive.  Great video!
3:19pm • #74
762,198 Points 69 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Thank you Jeff.  Being a relative newbie on AR, I have so much to catch up on.  This is on my list to sit back and watch.

 
9:05pm • #75
SEP
08
2009

Jeff - thanks for sharing this video.  I was in our sales meeting this morning going over Twitter in an impromptu session and someone brought up this very topic - how do I find time to do this, that way isn't for me and I don't get it!  I think the best part is that you gave people permission (and the responsibility) to ask questions and admit they don't get it.  I will be passing this along to my office.
2:44pm • #76
SEP
09
2009
3 Featured Posts Localism Sponsor

Possbily one of the best intros to a barcamp experience I've seen yet.
7:08pm • #77
SEP
26
2009

And Jeff, I got the metaphor thing, too.  But I also saw, up in the right corner, the notice that I can subscribe to RealEstateShows.com for 99.95. so now that I've started my trial membership going--BEFORE I found this link to the lower price, what can I do to repair the situation?
2:05am • #78
763,931 Points 91 Featured Posts

Sherry, there is a promo code we use for just these circumstances. :)  It is

arain99

Thank you!!
5:49am • #79
879,476 Points 10 Featured Posts Outside Blog

Jeff - I feel Social Networking is more than just networking as it has become a new form of Viral Marketing?
12:58pm • #80

Jeff, thanks for the prompt reply! Off to subscribe.
1:26pm • #81
SEP
30
2009
146,424 Points 2 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Jeff - Great video! When are you all coming out to Gainesville FL? Or Orlando? Or somewhere I can get to???  I wanna learn about lawnmowers!!!!
1:20pm • #82
OCT
04
2009
379,743 Points 2 Featured Posts Outside Blog

Love the video. Thanks and have agreat wek. I will check back soon.
9:18am • #83
OCT
10
2009
1,002,077 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

We all have different gardening techniques and styles, and isn't it nice to know there is no one right way to do it?  Ditto for real estate.
11:45am • #84
428,204 Points 3 Featured Posts

Jeff ... True that kinds of social media are tools to be considered for our business. We each need to look at what's available, what we can embrace, get excited and do some planning, with the end that the tool can be part of the business and marketing bag.   

Example: I for one am interested in video and YouTube as possible tool and have not yet and need to put this in my bag for active use.
11:54am • #85
OCT
26
2009

Great video Jeff! I just found your site and love your point that total mastery of all social media tools is not required. It can get so overwhelming for people who are new to this form of networking! So many choices, so much to learn, can lead to analysis paralysis.

When we find one or two methods that resonate with us and focus on becoming proficient in those areas great achievement can be accomplished.
Kathy Jodrey
4:10pm • #86
NOV
07
2009
3 Featured Posts Outside Blog

Refresher course for me. Even though I saw it live orginally. 

Just an FYI. I am from WV too. I use a John Deere 950 with either the Mower Implement or the Brush Hog Implement, depending on the heighth and thickness of my grass. 

Nothing runs like a Deere!

But I will say this, everyone in WV knows that the women mow the grass. Just sayin...
7:37pm • #87
NOV
16
2009
134,328 Points 4 Featured Posts Outside Blog

Jeff,

Glad you posted the video.  To take your analogy just a bit further, some may not want to cut grass, some will just want to smoke it.  : )

 
11:56am • #88
DEC
05
2009
520,678 Points 229 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Gee, the guy can fly all the way to Denver, but can't find time for a short hop to Seattle!.... :)~
3:03am • #89
763,931 Points 91 Featured Posts

Last I checked Rich, which was 2 seconds ago :), Seattle And Denver were about the same distance from Los Angeles.
9:25am • #90
JAN
06
2010
269,988 Points 7 Featured Posts Called Shot Master

Jeff, what the letter said is true, it also has to do with so many other factors like how you use them. There is no cookie cutter system and people have to dive in to find the way that works for them.
3:31pm • #91

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