The Importance of Real Estate Video- Part 1

The Importance of Real Estate Video My Series: Part I

So what a surprise?  The owner of a video production company specializing in real estate video is going to tell me why it's important to have video on my site.  Before you go there, read on. 

There’s more to video than just production.  The more people using video in the real estate world, the better.  Why?  It elevates the industry as a whole and here’s how: 

The more video on real estate sites, the more powerful the SEO results

 

The more powerful the SEO results, the more people viewing the sites

 

The more people viewing the sites, the more chances for you to gain a customer

 

The more chances for you to gain a customer, the more chances you have to make transactions

 

Transactions = money 

 

Money = a stimulated economy and a stimulated industry

 

So before you look at the beginning and end and say, “Did she really just say real estate videos will help stimulate the economy???”  Look at the facts:

 

Vital Video Stats:

• Websites with video sustained a visitor more than twice as long than those without
• Websites with video top the Google search results 
• People watch 100 million videos per day on YouTube
• Web users are now downloading 8 Billion videos per month!
• Nearly 74% of online users watch videos
• More than 67% of online users watch video advertisements
• 65,000 videos are uploaded daily to YouTube
• Over 70% of the US population now has high-speed Internet making online videos mainstream 
• There are over 108 million online video users today

*By 2010, that figure is expected to climb to 157 million users

*By 2012, 190 million...that’s 88% of the entire online audience

• 68% of Internet users have downloaded video in the last month

Now, let’s bring it home with a real world example: 

• Online retail website grew by 4% last year.  But the number of visitors to retail websites who watched videos on that site grew by 40%.  Nearly half of those retailers said they plan on increasing their online video for the following year. 

 

 

What it means to the average small business owners:

• Online video ads are now exceeding television ads dollar per dollar.  In 2009 video ads attracted $0.17 per hour viewed, compared to $0.13 for TV.  showing that business owners see more value in placing video online than on TV. 
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