There’s a fundamental shift going on in the way we are getting our information, processing it, and acting on it. Organizations – of all shapes/colors/flavors/sizes – would be wise to pay attention:
Facebook would be the fourth largest nation in the world
YouTube (where I found this video) is the second largest search engine in the world
People are talking:
25% of search results for the world's 20 largest brands link to user-generated content
millions of bloggers are talking about your products online
Think about it ... do you buy a product - a bike, a car, a house - because of an ad, or because of the recommendation(s) of others. The majority of our decisions as consumers are based on recommendations from those we trust. And despite that, companies continue to yell and scream and try to get our attention. Car dealers print bigger ads in newspapers that no one's reading. Politicians buy more air time for shows that no one's watching. Real estate agents try to be everything to everyone ("Call me for all your needs") in an era where specialization and consultation are demanded. I can promise you that you're missing the point if you think all of this is about marketing in an online world. There are Get-Rich CD's for that.
And let me stress that Active Rain isn't the end-all be-all, either.
A good explanation of social media, in plain english:
Is your company or organization evolving?Mine will be.
Post is included in group:
Web 2.0
Post is included in group:
Realtors®
2 Comments on A Fundamental Shift - How's Your Business Adjusting?
AUG
16
2009
And those that refuse to shift will be left out and see their business decline as their consumers die off. Great blog post Jeremy!
A look at Real Estate in the New River Valley of VA. Sometimes on topic, occasionally irreverent, always Real. That's why we're Real Estate. Simplified.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
;)
;)
And those that refuse to shift will be left out and see their business decline as their consumers die off. Great blog post Jeremy!
Tina in Virginia