Yes! … and Nooooo!

 

What is an Expert?

Copy-pasted from TheFreeDictionary.com

ex·pert     n.  A person with a high degree of skill in or knowledge of a certain subject. 

Read more at Wikipedia.

It’s really NOT like being a rocket scientist! It shouldn’t be that intimidating.

 

Are you an Expert?

Be honest!

  1. Are you more knowledgeable than many in your field?
  2. Do you have more experience than many in your field?
  3. Could many past and current clients attest of your skills?
  4. Do other professionals in your field refer to you?
  5. Have you “been there, done that”?
  6. Do you find yourself giving advice to others in your profession?
  7. Do you know your audience, market and market trends?
  8. Do you know the answer to most problems that may arise in your field?
  9. Are you innovative and resourceful?
  10. Do you have credentials and a proven track of success?


branding yourself as an expert. bad idea?Well, I think you will find out that, like Seth Godin says: “Everyone is an expert about something” and that you ARE an Expert whether you market yourself as such or not.

Isn’t that bragging?

I’m sure you’ve seen under qualified competitors get the job you deserve because they were boastful and not afraid of “tooting their own horn”.  A little confidence goes a long way. When expressed, that is.  If you don’t list your credentials and highlight your experience, no one will ever know. Your customers can’t read minds!

And yes, your awards and designations do communicate how committed you are to your profession.

 

Does it make sense?

Branding yourself as an expert is kind of nice! People trust experts, listen to experts and follow their advice.  You create a name that sells for itself. 

When does it work?

A brand is a promise and your prospects want to know that you are qualified to deliver what you promise.  The question is…What do you promise? This is the defining element.  This factor will determine why all the “bragging” will work for one and won’t for others. “It’s not what you can do, but how you can help them!”

It works when you establish how your competencies will work for your prospects and when you focus on benefits and not features.

It works when you tell them how your know-how will add value to their business, their lifestyle, their pocket...

It works when you translate everything into terms of “what this means to you is…”

 

Is it THAT simple?

‘Course not!  After communicating your proficiency, you have to actually deliver. Backing up perception with action is what really pays the bills.  It’s why you see many are number one on Google and number “where is their name?” on the sales reports. Poor follow up and poor performance.

 

Does it have to be “Expert”?

Some prefer “Leader” or “Specialist”. Some even call themselves “smart”.  Some are "the best" or have an “Ask (insert name)” website. The truth about the word Expert is that is derived from Latin that means “Experienced”.  You could have been the smartest in your class, gone to Medical School and specialized in a particular area…if you never practiced…would you be the Expert?

 

So…should I?

Yes!  If you have what it takes and will continue to reinvent yourself to live up to the title.

No!  If you are afraid you won’t be able to perform under Expert’s pressure.

 

But one thing I’m sure of, you should let your prospects (and even your competitors) know what you bring to the table and how your uniqueness works towards delivering your brand’s promise.  If you are not able to tell others how wonderful you are at what you do, then, who is? 

 

Best,

Your Branding Expert 

For more information, connect with me:

My WebsitePositive Mommies Network | E-mail | Facebook | Twitter

About the Author:

Elayna Fernandez is a proud mother, founder of the Positive Mommies Network, blogging/social media/web design instructor, and marketing/branding strategist. Her company, Designed 2 Impress, is dedicated to assisting individuals and small businesses in creating successful and consistent brand and achieve their marketing goals.

Thank you for taking the time to reading my post. Have a powerful day!

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About the Author: Elayna Fernandez is a proud mother, founder of the Positive Mommies Network, blogging/social media/web design instructor, and marketing/branding strategist.

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93 Comments on Should you call yourself an Expert?

AUG
16

I've been in sales and marketing for over 35 years and I realize that the more I thought I know the less I really do know. Thanks for sharing thoughts on the subject.

4:42pm • #1
316,925 Points 14 Featured Posts Localism Sponsor Outside Blog

Very well said, my lovely. I myself enjoy being an accomplished nut job (LOL). I shall leave the expertise up to wonderful agents like you and enjoy awesome posts like this. ;-)

6:49pm • #2

Elayna, Thanks for bringing up Seth Goldin.  Permission Marketing was one of my favorite books.  Really good stuff again.

About being the expert - If you have it, flaunt it - but most importantly, like you say, deliver!

8:18pm • #4
586,458 Points 63 Featured Posts Outside Blog

Hi Elayna. I so agree that we should brand ourself as an expert in our chosen field. That, afterall, is what we continue to hone our skill in each day!!

10:07pm • #5
127,308 Points 2 Featured Posts Localism Sponsor Outside Blog Hit Router

Elayna - Excellent Post!  I really appreciate your message and it made me think long and hard about the subject!  Thanks!

10:33pm • #6
AUG
17
207,206 Points 5 Featured Posts

Some days I feel like an expert and some days I compare myself to others and think not so much.  I guess that's human nature.

6:52am • #7
7 Featured Posts

Gaylen:  You're right. Reinventing yourself and continuous learning is involved.  All industries change, economies change, and yet some companies and professionals still survive as the leader.

C luv: You're soooo funny. That's where your adorable sons get it from. That spark!  Thank you for the feature. I'm flattered!

Dan:  I love your comments on my posts.  On EACH and every of my posts!  Seth is an Expert, no doubt!

Gary: Of course!  Great minds think alike LOL I love seeing your smiley face on my blog comments!

Lisa: Thank you so much.  I hope you start telling everyone what you're all about!

Sharon: Yes! We are human. Not perfect. Not gods.  Your brand isn't either.  But do you have the skills? Scream if from the top of your lungs.  Don't compare...just look within.

 

 

7:50am • #8

Elayna darling it is as Sharon says sometimes I feel like an expert and other days I dont. I do however wake up everyday ready for a challenge and ready to learn what it takes to get my job done right!!

Maggie Castro
7:51am • #9
316,925 Points 14 Featured Posts Localism Sponsor Outside Blog

Maggie, I understand that feeling and have been ambivalent about it for a long time. :-)

7:53am • #10

I have been selling real estate for close to 30 years and I am a Broker in both Colorado and Florida. I have had my own company and am a CRS and I try to help other agents be their best...but I always look for new ways to learn.  I don't ever think you are too old to learn new tricks!

Ginny Lee
8:02am • #11
1 Featured Post Localism Sponsor

I have been selling real estate for close to 30 years and I am a Broker in both Colorado and Florida. I have had my own company and am a CRS and I try to help other agents be their best...but I always look for new ways to learn. I don't ever think you are too old to learn new tricks! Ginny Lee

8:06am • #12

You my dear are absolutly right!!  If we don't believe in our power ... why would we expect others to?  Loved The Secret for that eye opening line..."What You Think About...You Bring About!".

I think YOU are amazing and helping a whole lot of people KICK BUTT today after helping them KNOW to get their belief ON!!!

Have a superb day,

Nancy Sustersic,

The CEO of FUN!

Nancy Sustersic
8:08am • #13
7 Featured Posts

Maggie, C , Ginny:  Yes, we are always learning!  We know that, and even our customers know that.  Do you want them to think of you as an Expert, as a reputable source of answers to their questions, or as someone that doesn't have it together? Branding is not about how we see ourselves, it's about how we want to be seen. Even though we know we're good at what we do (if not, then why would we choose to do it), we are our biggest critics!

Nancy: Yes, I agree.  If you're nervous about showing your expertise, nervousness will show and expertise will go buh-bye. Thank you for your comments!

8:27am • #14
5 Featured Posts Localism Sponsor Outside Blog Hit Router

Folks with "expert" status in particular areas are also "expert" enough to say "I need to consult with another with more knowledge on that issue and I'll get back to you!" It's trying to fake your way thru something because you called yourself an "expert" that will call you out every time! Great post!

9:28am • #15

You are an expert at helping "us" no branding and blogging experts understand the importance of marketing yourself as a Real Estate Expert...Your Blkogs are great and I look forward to reading your new book!

9:37am • #16

Great post Elayna!  I see people claiming to be an expert in a neighborhood they have never sold a house in, which seems so unethical.   And you're right, it's all about how we can help them!

9:57am • #17

Elayna,

I totally agree with this line

"It works when you tell them how your know-how will add value to their business, their lifestyle, their pocket..."

Very well said!!

Arleen
10:38am • #18
402,588 Points 16 Featured Posts Localism Sponsor Outside Blog

Never mind lying to yourself - lying to prospects about your level of expertise can place you in a lot of hot water!

10:46am • #19

Great post. I see many "EXPERTS" on REO property and foreclosures in general. Turns out they took an internet class the "certified" them as experts. Give me a break.

They have never dealt with a loss mitigator or asset manager in their life.

Sarah Gray -great comment. Even if I "know" the answer I will run it by a man I know with 32 years experience. People with gray hair have saved my financial and physical butt more than once.

Phil Hanner

 

10:50am • #20

From an old joke I've remembered since I was a kid:

 

Define Expert: First, you have to break the word into parts. You have 'X', which in mathmatical terms represents an unknown. Then, you have 'spurt', or a drip under pressure. Making an 'expert' an 'unknown drip under pressure.'

 

Lousy pun, but sounds about right in this case.

10:54am • #21
Outside Blog

Great post Elayna. It really can be quite misleading to call yourself an expert just because you have a certificate that says so. I have a CNE which is Certified Negotiation Expert. I believe I have a better understanding of negotiation techniques now but even I have my tongue in cheek when I tell people that I am an expert.  

In a previous life, before I came to real estate, I was a classically trained concert violinist and performed for nearly 30 years in top concert halls around the world. Carnegie Hall and Sydney Opera house to mention but two. Now, that's when I can honestly hold my head up and say I really am an expert!!!!! 

10:59am • #22
Outside Blog

Enjoyed reading this blog and all the comments.  Thanks for making us all think on this Monday morning!!

11:00am • #23
1 Featured Post Outside Blog

It's true, many use the word with bringing up anything behind it. I know I'm an expert in West Orange, NJ real estate and very good at real estate in other areas. I just love it when I see agents say they are experts in different counties that cover 10, 20+ towns, you can't be a true expert in all of those areas. I hope many more read this and really think long and hard when using the word.

Good one.

11:02am • #24
170,379 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router

I'm glad that I don't count myself as an expert. Too much pressure. I'm just trying to do the best job that I can for my clients.

11:02am • #25
157,839 Points 9 Featured Posts Localism Sponsor Outside Blog Hit Router

I like the comparison and contrast of your post. I prefer the word specialist but am not afraid to use the word expert. After all, I have been in real estate for over 10 years and have almost $100 million in sales.

11:14am • #26
210,968 Points 1 Featured Post Localism Sponsor Outside Blog

Hi Elayna,  My midwestern upbringing inhibits me from doing much "tooting  " !  Others urge me to make it an important part of my marketing.

11:21am • #27

I agree that a lot of people call themselves experts that probably should not. I believe being an expert is not merely someone who has a lot of knowledge about a certain field but is consistently seeking new knowledge. In the field of marketing and real estate things have changed drastically in the last 5 years. Before certain mediums would have been very costly and unattainable and now with great software and high connection speeds the sky is the limit and people that were experts before have to be willing to evolve to keep that name.

Tom Knight Knightyme Video Tours
11:21am • #28

Well said! In my area, I'm one of the experts on our state housing authority products, and it's nice to know that colleagues call on me quite regularly. But I'm the first to admit when I'm not an expert- I often refer to the "jack of all trades, master of none" metaphor. Take care!

Danell Merren
11:22am • #29

I really liked the BLOG and the thoughts.  I do see many in my area that claim to be EXPERTS, but they are new and use this for Branding!  I am in the REO part of the business and it changes so rapidly, that I could never be an expert.  I have been the #1 for our MLS for 8 years and I still feel I have much to learn to tell consumers I am an expert.  I will think about all the blogs thoughts and try to make helping people my GOAL.  Thanks for the POST.

Cy Marlow / L. J. Michaels Real Estate
11:23am • #30
Hit Router

Hi Elayna, Nice post.  Yes we must deliver, if we call ourselves experts..  thanks for sharing. 

www.charlottelakewyliehomes.com

11:23am • #31
147,076 Points

I have always hated the word "expert" mostly because I was disappointed when I hired or listened to the so called expert. Let me define you after I see your results. If someone refers to me as an expert after working with me, so be it, but you will never hear me say that I am an "expert" at anything! Good job, Elayna.

11:25am • #32
120,230 Points

Elayna ... Thanks for this article and reminder that we should seek to be experts about things of our own interest and attention ... and primarily to add value for the benefit of our clients and customers.  I am not shy about being a negotiation and transaction expert and adding value to help our friends and clients.

11:30am • #33
231,842 Points 9 Featured Posts Localism Sponsor Outside Blog

Most definitely take ownership of what you do.  Branding this is sooooo easy to do.  Just start calling yourself the "?" expert.  My business partners' first sale was an equestrian property in California.  He had heard the line before and put a rider on his sign "The Equestrian Specialist".  Guess what he sold for the next 12 years?  Sometimes other will brand you if you don't.  One of my neighborhoods is called River Place.  Mind you I do brand myself as the River Place Specialist.....but someone started calling me "the mayor of River Place" and now most call me that....but I am too shy to put that down as a tag.

The bottom line is own it, brand it, and it is yours.

11:47am • #34

Elayna,  The quote "everybody is an expert about something" is great.  We should all know for ourselves and stake or claim to what we are an expert in.  Be that a neighborhood, a segment of the market such as foreclosures, or relocation as an example.  Nothing wrong with trying to stand out in the crowd.

12:04pm • #35

Elayna,

I know a lot....and I usually know WHERE to find the answer to what I don't know! But I find no need to use the word "expert".

Kathy Opatka

12:09pm • #36
181,863 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

If we are Realtors we should be experts in real estate; now that does not make us an expert in a certain geographical area or niche.

12:14pm • #37
5 Featured Posts

Elayna: Of course I would love for you all to consider me an expert. I've proven myself over and over. Yet, when I give workshops and conversations about internet marketing, social media, and web presence development to realtors and lenders, I tell them I am not an expert. I am an explorer, here's where I've gone, this is what I did, this is what happened... I am here to share my story.

In all the years I've been in technology and marketing, it has changed more this last two years than ever. And, the more I study it and experiment, the more I realize it's the frontier and we've just begun our journey.

So, after working with me I hope you will call me an expert. Meanwhile, I'm too busy on the adventure and humbled most every step of the way, to call myself one.

Nice piece... you do good work!

12:18pm • #38

Expert Defined:  My Aunt. before passing away defined "expert".  She said, "An ex is a has-been and a spurt is a drip under pressure." 

Lonnie Good
12:19pm • #39
655,578 Points 108 Featured Posts Localism Sponsor Outside Blog

Elayna - Although I feel like I am an expert in a number of areas, I am hesitant to use the word since it seems to have taken on a negative connotation these days. 

12:26pm • #40
1 Featured Post Outside Blog

Is there a negative connotation to expert? I didn't know that. I have no trouble using it myself, although it's more for marketing purposes, I don't really run around telling everyone I'm an expert. I don't need to do that anyway. I talk about real estate all the time, people listen to me and know that I know what I'm talking about. " A person with a high degree of knowledge in a certain subject" - yes, I've got that covered!

Great post Alayna. Nicely put.

12:40pm • #41

Great post Elayna, for one to call themselves an expert these days they have to spend more time than ever before to keep up. Business models change,contracts change,laws change,and ideas change. Our business is changing everyday......hold on it's a bumpy ride!

 

12:49pm • #42

Fantasic blog and thanks for posting -- I feel as though I have been given permission to market myself as an expert now - I really appreciate learning the root meaning of the word! 

Sheryl Robinson
1:16pm • #43

Thanks for sharing the post. I have been using the title lately, Real Estate Expert. Why? Because I consider myself an expert due to my past experience, knowledge and insight to this business. Being an expert however doesn't mean I'm never going to be wrong or that I'm perfect. This business never ceases to amaze me! Much success to everyone!

Celeste Chism
1:53pm • #44

Great follow-up to first-day of school drop off & go to work. Expert REALTOR, expert mom, expert clothes launderer, expert driver (sometimes race-car driver if running late between appointments)--sigh! Branding is such a hot topic. Yet while I'm delving to try to figure out how to brand myself, find the uniqueness I bring to the table... then I read the posts, speak with colleagues and I find out how much alike we all really are that finding something different, unique, eye-popping is hard. Maybe it's not the REALTORs who are different and unique but our clients! I love the variety of people and situations I am blessed to worth with every day. How do you brand that?

Laura Dee Mytinger
2:04pm • #45

I have a pillow on the couch where I normally sit, read, rest, sleep or watch television. The pillow was given to me by a friend and says the following: "THE EXPERT KNOWS MORE AND MORE ABOUT LESS AND LESS." Ain't that the truth!? As a person who has dedicated many years to a life of spiritual service I have to be very honest and say that religion which comes from the Latin, ligare (to bind together), oftentimes simply doesn't work for many people; to be honest, I have a feeling I know why  and tell people just try to come to some understanding of how God works in their lives and let it go at that. Enjoy every aspect of your life, no matter how outrageous you might find some of these moments to be. There are too many "experts" in religious life telling people how to run their lives when they need to get a life. Believe me, I know!

Fr. Paul Wolkovits
2:23pm • #46
175,029 Points 1 Featured Post

It's very true that we are all experts at something.  Often we assume that others know more because our very expertise makes us aware there are many things we don't know.  There is no one to vote on who is the ultimate expert other than ourselves (and ultimately our clients).

2:35pm • #47
326,710 Points 5 Featured Posts Outside Blog

The proof is in the puddin' .  . 

Back it up. .

Train yourself. .

and have the passion that deserves  with the title. .

I passed that  test myself when it comes to short sales.

that's why I chose the following website address. .

short-sales-expert.com 

It got me an interview with the Washington Times about short sales and a few listings already. 

my site is less than one month old.

Being and expert does break down barriers. . . but you can't  fool people. .you got to know your stuff. . .

Great post and very timely. . . .

Expertly written!

2:44pm • #48
116,396 Points

I see alot of "experts" lately.  Like you said I think alot of people prefer to do business with them.

2:49pm • #49
Outside Blog

A nice blog with food for thought. Thanks for the reminder that we all have expertise and transferable skills that are valuable in many fields.

2:52pm • #50

Really clear description, insighful idea and enjoyable writing style. Thank you for the useful explanation.

rumah surabaya
2:57pm • #51
194,053 Points 2 Featured Posts Outside Blog

I think there's a difference being an 'expert' and a 'pompous ass know-it-all.'  Expert does not mean someone who is not open to new ideas and new trends.  Just wanted to point that out.  Why does everyone have to quote Seth Godin for the most basic stuff?

3:03pm • #52
104,559 Points 3 Featured Posts Localism Sponsor Outside Blog

I am very careful when I state that I am an expert at something.  I only state it if I have the comfort level of being able to speak knowledgeably about a topic.  When I am an expert, then I am not threatened that someone could know more about the topic than i do.  I am eager to learn more myself.  Not sure if that makes sense, but, for me, it's all about the comfort that I feel while talking about the field of expertise I am claiming.

3:23pm • #53
122,207 Points 5 Featured Posts Outside Blog

I am with C . . . an accomplished nut job!

Nice blog -- expertly done, my dear!

3:52pm • #54
346,574 Points 5 Featured Posts Outside Blog

When you watch kids sports and see them progress, often the "expert" more talented just had more ice time say in hockey, or played more games and got better and better learning more with effort until that sport became a passion, and they know they are good. They want to get better and success breeds success. Good post about just what the heck an "expert" is. I don't think when the media uses college professor after professor that that is always the "expert" to quote. I like the guy in the trenches, the real world that speaks the truth from experience, not a text book.

4:55pm • #55
Outside Blog

I think that was an excellent post, well worth the read.  While I like to think of myself as more than competent, it's hard to use the word expert, as I certainly don't know it all.  However, I do agree that marketing yourself as one who knows how, or can find out, & is willing to go the extra mile, will get you noticed.  Of course, like the poster says, you must be ready to deliver on your promise! 

PS: I meet a lot of self-described experts who can't deliver on the title almost every day! :)

6:08pm • #56
183,410 Points 1 Featured Post

I don't think of myself as an "expert".... I steer my clients/customers to those who hang their "Expert License" out and they I don't have to worry.

Patricia Aulson/portsmouth nh real estate

6:28pm • #57
7 Featured Posts

Sarah – the fakers are so obvious. That’ll teach them.

 

Tim – Thank you so much for your comments! I’ll get a book out to you ASAP.

 

Mindy – Unethical is a great way of calling it.  Unethical dreamers, if you will.

 

Arleen – It’s all about value. Why else would they care?

 

Tony – Boiling and steaming!

 

LOL @ Phil – Most people with grey hair have “been there, done that”. My grandpa never went to school and people still called him a doctor in town.

 

Ron – now how old is that joke? I’ve been in the US almost 8 years and never heard it LOL

 

Steve – wow that is an impressive field of expertise.  Great that you are so confident about it that you use so many exclamation points. Love it!

 

Lynn – that’s what AR is all about…and Winnie the Pooh, too.

 

Bev and Bob – AWESOME!  That’s right. You can’t be an Expert on EVERYTHING! Thanks, West Orange, NJ Expert!

 

William – yeah, lots lots lots of pressure!

 

Christianne – Thank you luv for commenting. So good to see your smiley beautiful face.  I’m glad you’re not afraid. Why would you be? You’re one heck of an Expert!

 

Bill – I know what you mean. I’m a 4’11 immigrant…but I did put lots of time and effort into learning this stuff! ;)  I am urging you too...when you’re ready LOL

 

Tom – “consistently seeking new knowledge” scares a lot of people. I bet you Experts are thrilled about that :)

 

Danell – “one of the Experts” Fabulous! There can be more than one.  We can all benefit if we work hard for it.  I agree with being honest and saying “I’m no Expert” when it’s outside of your expertise. Honesty is a great quality of an Expert.

 

Cy – I agree. A brand is a promise. An empty promise never did anyone any good. It’s all about value. If your clients don’t agree with the title, then you’re doomed!

 

Ginger – That’s right girlfriend!

 

David – I like how you brought that up. The “fakers” usually ruin it for the ones who actually know their market and deliver the goods.

 

Harrison – Congratulations on your expertise. Reassuring your brand will pay off for years to come.

 

Tim – I want to cry!  “The bottom line is own it, brand it, and it is yours.” To BRILLIANT to be shy.

 

Dean – If you don’t do it, someone else will. Thank you!

 

Kathy – Knowing where to find the answers is huge in any field. Thank you.

 

Gene – To get to that level, one needs to know that area or niche like the palm of their hand, which means continuous study and lots of time.

 

René – C’mon. We all know you are one. No need to play Dora here J

 

Lonnie – I just don’t get that joke! LOL 

 

Jason – I was going to talk about you on the post, but it was too long. You’re right on your feeling. We all think of you as one. The good kind, too.

 

Denise – Could you imagine running around telling everyone? LOL That’d be funny! You go girl! 

 

Craig - Yup…bumpy humpty dumpy

 

Sheryl – I love it. Can’t wait for you to see it on all your marketing!

 

Celeste – No one and no brand is perfect. I say it all the time. I love your confidence and I know you’ll have success with such attitude.

 

Laura – Wow…quite a challenge…and synergy!  I just recently entered the expert driver arena lol  too long of a story to share here.  Versatile, active, resourceful…I don’t know you, but that’s what I’d say!

 

My friend Paul!  I find so much truth in your comment. Sometimes the so-called Experts know less than the person they’re trying to give advice to.  I’ve seen it happen and I’ve seen them get caught. Pretty funny, actually! That should teach them.

 

Richard – yes…we know our true strengths and weaknesses and they see them reflected in our work and dedication.

 

Fernando – Tissues, please!  What a great testimonial of the power of branding!  You are right. Thank you so much for the comments.  Sniff … (dramatic Latina at work)

 

Naoma – Yes!  And they’ll know if you’re an impostor. And they’ll tell their friends. 

 

Debby – That is true. Our skills are transferable. That is great. Thank you.

 

Rumah – Thank you so much for the wonderful comments. I truly appreciate it.

 

Lyn Sims – LOL great clarification. Seth Godin is quite the Expert. Being an Expert is nice.

 

Emily – I know what you mean. If you don’t feel right about it (confident), then you don’t do it, because you’re honest and that’s a great thing.  But when you know you got it, you claim it. Wise woman!

 

Carla – Is this some kind of equation Cx2=Nut LOL   Nut or Not lol  If you’re anything like C, I love you!

 

Andrew – “Success breeds success” is an awesome quote.  I like the guy in the trenches, the real world that speaks the truth from experience, not a text book.” I love it!

 

Jeff – Completely agreed! Someone once said “there are no traffic jams in the extra mile”. I’m sure you love those impostors that send unsatisfied clients to true Experts such as yourself.

Patricia – You’re so funny! Thank you for stopping by, reading and commenting.

 

6:51pm • #58
3 Featured Posts Outside Blog

Elayna, great post! I'd say you're an expert on explaining what it is to be an Expert and how to differentiate yourself from the pack! We all look to experts when what it is they have, we need!

6:55pm • #59

Short and to the point! Great article.

Knowing what you say is important.

Knowing how to express what you really know is more important.

The key is if others understand the importance of your knowledge and expertise are.

7:26pm • #60

Elayna, great post.   Not being a Real Estate Agent I refer my clients to those that I know are well knowledged in that field.  Are they "experts"?, I hope that they know more than the average Agent out there.   Am I an expert in my field, I believe so, but what tells me that I am is having clients on a waiting list that do not mind waiting for me to get free to help them.   I do know that I have to spend at least two hours a day keeping up with all the new information, ideas, concepts just to stay on top of my game for my clients.

8:13pm • #61
188,132 Points 1 Featured Post

Elayna,

Good post.

Many unqualified people try to push their knowledge/expertise to the limits.

In Ontario, we are prevented from using the term 'specialist" although that may change over the next few years.

The downside of the expert/specialist designation is that the public then perceives you to only have knowledge in your specific area of expertise.

Brian

8:37pm • #62
Localism Sponsor Outside Blog

Great post!  I think more agents should promote what they do well.

8:49pm • #63
Localism Sponsor

Today I was in my local subshop getting lunch in Freehold Boro, NJ.  A man asked the deli man where was the local CVS Stores, the deli man gave him directions which involved about 4 turns onto Main St.  I then chimned in and asked him if he needed a pharmacy which he replied "yes".  I then went on to advise him that the local food store was only 2 turns away and had ample parking unlike Main St - I guess that made me an expert today????    - Love helping out of towners.  - Great post Elayna

8:50pm • #64

Even though somebody might have a high degree of skill and knowledge in a certain subject, in this ever-changing fast-paced world one would also have to be continously learning to keep his/her "expert" status. I'd prefer to call myself a "specialist" or define what my chosen niche is. Thanks for the thought-provoking post!

9:32pm • #65

I should call myself an EXPERT! It's good to have the knowledge and the passion for what you do!

Thanks Elayna for your posts!!

 

www.embodiedsuccess.com

 

 

9:50pm • #66
583,141 Points 34 Featured Posts Localism Sponsor Outside Blog Hit Router

Everyone is an expert in something... even if it is expertise in BSing people... 

;^ )

9:58pm • #67
7 Featured Posts

Lynn - Thank you :) You're right. If you don't see the benefit, you will never seek their help.

Timo - I see your CRS logo and it speaks for itself. Only benefits pay the bills. If you don't give value, no way you'll get anywhere with your so-called expertise. Great contribution. Thank you.

Kenneth - It certainly is not easy.  And you're right, I'm not in Real Estate, but I do consider some as Experts as opposed to others. Good observation.

Brian - hmmm I never saw it as limiting. Interesting. I never heard of such restriction. Wow...thanks for this information!

Damon - You and I both. Thank you for reading!

Roshan
- Nice gesture!  Great expertise. Being lost is not fun. :) Thank you so much for commenting Roshan!

Susanne - I see the word Specialist in your signature and I'm glad you are using it everywhere. I tell you, I am so happy I wrote this post. I had it under construction forever and I love all the different opinions that have been expressed. All valid and interesting. Thank you so much for reading and commenting. I hope you subscribed.

Karinee - I agree!  Show everyone what you're made of!

Lane - you're so right! Man, I've met a ton of those Experts!

11:45pm • #68
382,660 Points 3 Featured Posts Outside Blog

I think many use the term expert to loosly. Claim to be an expert in nitch market they have not had any transactions.

11:49pm • #69
AUG
18
352,147 Points 3 Featured Posts Localism Sponsor Outside Blog

There's so much sense in this post.  We're all experts in something, and it's usually there we feel the most confident.

12:13am • #70
2 Featured Posts Outside Blog

Putting yourself out there as an expert in something may have a dangerous side too. If a party relies upon the "expertise" that you so proudly advertised, and your expertise turns out to be less than expert, that party could potentially have a claim. A perfect example these days is all the short sale experts who have read a book or two or attended a seminar with an "EIEIO" designation awarded at the end of 3 days of sitting on hard chairs listening to someone who was smart enough to put common sense and alot of common forms in a workbook and sell it to a bunch of eager future experts(looking for an easy designation) for $500 a crack. Between that and the "transaction fee" joke, can you imagine how many class-action suits are out there just brewing? [Waiting for this pot to boil.... one more black eye for our industry].

 Somewhere recently I read something about "EXPERTS" - How long does it take to become an "EXPERT" at something? The article or blog or whatever it was suggested the number 10,000 hours. Would 10,000 hours be enough to be an EXPERT at something? Would you want a pediatrician with less than 10,000 hours doctoring your child? How about an EXPERT well driller? Car mechanic? Mortician? Eye Surgeon? Bridge Builder? The trades have APPRENTICES, JOURNEYMEN and MASTERS. Have you ever hired an EXPERT PLUMBER? How silly is that? Would you want a plumber who went to a 3 day seminar and got a workbook and a certificate (suitable for framing) working on the gas lines coming into your house? Now THERE'S a reason to LOL!

1:14am • #71

Elayna, you are an "expert" at communication. Keep up the good work!

Rich Porzio
2:29am • #72
278,475 Points 42 Featured Posts Localism Sponsor Outside Blog

Elayna-  I enjoyed your post and found it to be a real morale booster. In order to be licensed we are told that proficiency on the RE State test means you must achieve a grade of 75% or better. That is a "C" Grade.

52% of people taking the test...fail.

Being an Expert means you strive to do better than a "C" in your profession. 

Branding Yourself as an Expert I agree, means you need to be able to back it up.  If you aren't sure about something... Look it up!  By doing that you are furthering your knowledge as an expert.

Thanks for the upbeat enthusiasm!

5:02am • #73
299,340 Points 4 Featured Posts

ToulaRosebrock,com

Hi Elayna:

Great post...

I'm an expert in my local area but have been reluctant to brand myself as one...I see way too many people throwing that title around.

After answering a definitive YES to your questions, perhaps I should include "expert" in my marketing campaign.

7:16am • #74
116,255 Points 1 Featured Post

I think a lot of people use the term expert or specialist as a marketing tool and nothing more. I've seen way too many experts lately and I wonder how many are experienced enough to warrant such a title.

9:12am • #75

Elayna,

This by far the most interesting question I have seen posted here on ActiveRain. My initial reaction was that I would be hard pressed to call myself an expert as I am always learning more from each experience and the experience of others.

The responses that rang most true to me were David Childress: Let me define you after I see your results. If someone refers to me as an expert after working with me, so be it

& Rene Fabre: I am an explorer, here's where I've gone, this is what I did, this is what happened... I am here to share my story.

Great topic and excellent responses!

--Andrew

10:49am • #76
273,517 Points

Elayna,  This is a very thought provoking post.  I think the word expert is overused, especially in Real Estate.  People want to know what you can do for them, not what you know.  Thanks for your post.

10:55am • #77

My father always defined an "expert" as an unknown drip.

Consumers don't want to hear about how swell you think you are...they want proof that they will benefit the most by using your services over the hundreds or thousands of other "swell" Realtors they can find in your market.

 

12:33pm • #78
Outside Blog

When you are the best at what you do, it should be fearless to advertise that fact.  Tell everyone what you do and suceed! 

 

Very nice arranged!

2:45pm • #79
Localism Sponsor

I just joined Keeping Current MATTERS so that I would always have up to date info in order to be an expert on local conditions in the market.

5:44pm • #80

I have met many experts. Some held what they promised, some did not. At least you can forgive the ones who did not advertise their expertise too much. Your excellent post, however short it is, is a complete summary of all what matters. I have highlighted what in my own experience, might make an "expert" on separating hype from reality. Here is that wonderful excerpt:

" It works when you establish how your competencies will work for your prospects and when you focus on benefits and not features.

It works when you tell them how your know-how will add value to their business, their lifestyle, their pocket...

It works when you translate everything into terms of "what this means to you is..."

Engineers build features, sales people sell benefits. Both may be experts. You recognize an expert when you see his or her work.

Egide Thein
9:26pm • #81
7 Featured Posts

 

Roland – I agree. Results are first and foremost the indicator of expertise.

 

Christine – Thank you for your comment. I agree 100%.

 

Pat – One thing that an Expert needs to stay away from is giving medical, legal, or tax advice unless they are indeed a doctor, lawyer or accountant.  Real Estate (Short Sales and Foreclosures, especially) is a field that involves contracts that are legally binding and, therefore, one should be careful on what “advice” you are giving.  Great point. Thank you!

 

Rich – why thank youuuu!

 

Allison – Those are interesting statistics.  A lot of people tell me I should get a license…sometimes I think about it.  I appreciate your time to comment. I hope you come back to my blog and enjoy more posts to come. Thank you A+ J

 

Toula – great to “see” you again.  I hope you brand yourself as one ASAP.  Keep me updated.

 

You’re right. The Expert test is not easily “winged”.  You have to definitely deliver!

 

Andrew – Thank you for your comments. I am really grateful for such wonderful replies, for sure!

 

Yvette and Dennis – oh yeah, benefits speak louder than words J

 

Shannon – Bragging and bluffing are really different concepts.  Real Estate is not a gamble.  Thank you for sharing your father’s wisdom. I quote my father a lot, as well.

 

Brad – I love that word “fearless”. I own the domain name “boldandfearless.com”  I’m not playing! LOL

 

Barbara – I love it. How can everyone sign up to it? Thanks for sharing!

 

Egide - Thank you so much for your wonderful comments!  Engineers are definitely feature Experts.  That is a great clarification. I agree with you, of course, results don't lie! (another domain name I own, LOL)

 

10:22pm • #82
Outside Blog Hit Router

From the points you make, I qualify as an Expert like many others here. Somehow I'm still not comfortable telling people that. I suppose I'd rather just show them!

11:25pm • #83
AUG
21
155,901 Points Localism Sponsor Outside Blog

This is cool, I can tell there are a lot of experts responding to your blog. I like Specialist.  It all in the delivery.  I had a friend who ended up with the listing, who told the client, I am a better agent,  She has big balls and she got the listing.  It's all in the attitude and then on delivering.

Steve

12:13am • #84
7 Featured Posts

Jenny: I'm so glad you own and work the title. It works!

Steven: I agree. The attitude and confidence say it all.  I didn't see Specialist on your AR title. Add it soon :)

8:01pm • #85
AUG
22

Thank you for the encouragement.  Your post was wonderful, and also the most well formatted and easy to read I have come across.

11:49am • #86
7 Featured Posts

Joseph...now that's an awesome compliment. Thank you! :)

12:01pm • #87
AUG
23
1 Featured Post Outside Blog Hit Router

Elayna, I think that many so called "experts" are not experts at all. I think that expert means that you are one of the best in that field. Too many Realtors claim this titile.

5:09pm • #88
7 Featured Posts

You're right. Let's get to the rescue, Mark. :)

6:30pm • #89
AUG
25

Great post.  I'm an expert in a couple of areas.  I'm trying to figure out how to brand myself that way.

12:01am • #90
7 Featured Posts

Mike, beautiful bride! What areas in specific? Maybe you could blend all of them into just one category.  It can be challenging, but it is brilliant once it's done. :)

12:07am • #91
AUG
26
356,630 Points 38 Featured Posts Localism Sponsor Outside Blog

Elayna, This is one expertly written post by an outstanding expert. Your format is beautiful, easy to read and easy on the eyes. Not to mention really great content.

11:02pm • #92
7 Featured Posts

I am so thrilled with your feedback, Margaret. It is a huge compliment, which I appreciate greatly.  I can't wait to get your book in the mail.  I hope it's only the first of many you will write and I will read :)

11:56pm • #94

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Elayna Fernandez - Marketing Expert - Naples FL

Naples, FL

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Designed 2 Impress, Inc.

Address: P.O. Box 2074, Naples, FL, 34106

Cell Phone: (239) 465-7868

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Tips and advice on how to market yourself effectively both online and offline by creating a successful, consistent brand.





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