I have a short story for you that leads to an incredible free online marketing opportunity for you today....
Once a month I speak for the local chapter of SCORE (Division of SBA - Small Business Administration) - I manage the seminars covering online marketing and website structure. A few weeks ago I received a phone call from someone who attended the seminar, asking if I could meet with him. I agreed, and 5 days later we were having lunch. The man was very bright, had a genuine understanding of marketing, and just so happened to be a real estate agent...
I was really impressed with everything he showed me, and his business plan in general - that is until he got to his website! Don't get me wrong, his website looked quite stunning. Stunning from a "hey I like things that look nice, shiny, and pretty" point of view. But from a marketers perspective, the website was a complete disaster! The copywriting looked like it was ripped from every single other real estate website I'd ever seen, only one contact form, no calls to action, and absolutely zero reasons for me to give him my personal information if I were a serious prospect.
This got me thinking. Why is it I constantly run into otherwise great marketers and salesmen/women who excel at darn near everything, but drop the ball far down the hill, over the cliff, and into the ocean when it comes to online marketing? In the past 7 years I've had the opportunity to work with and review thousands of real estate websites and online marketing plans...
Know what I found? There is a pattern:
1. Most sites fail to differentiate
2. Most sites lack a true call to action (This includes a lack of landing pages)
3. Other than signing up for property emails, most sites give no reason to give up your information (A huge mistake!)
4. Most real estate websites pitch themselves as generalists - No niche
5. Most websites either have very little traffic, or do not bother tracking their traffic at all
It's a shame really, as many of these sites looked quite nice. Unfortunately for them, "looking nice" is not a good enough reason for a home buyer to give you his/her information! The part that really saddens me about all of this is that it takes roughly the same amount of effort to launch a reliable lead generating website as it does to run an ineffective website that does nothing more than sit around and cost you money!
So what did I decide to do? You might think that I've gone off the deep end, but it's for a good cause! I've decided that I'm personally going to help 200 real estate agents build a true lead generating website... No strings attached, no crazy sounding product pitches, just a true A - Z website building experience. How is this going to happen? Well here's what I've done:
I've assembled the necessary talent:
- Marketing Expert
- Graphics Designer
- SEO Expert
After multiple round table discussions, we've developed an online website and marketing plan that is going to blow your mind! While I cannot give out too many details today, as the announcement call is scheduled for Friday at 1:00 CST, I'd love to hear from you. This is your chance to tailor fit an intense, cost-free training program by letting us know what your challenges are...
1. What is your biggest marketing challenge in this current market?
2. What online marketing skills would you love to learn?
3. What tools or training seems to be missing within the industry?
Comment below, and I promise you, your thoughts will be heard, and considered as we place the finishing touches on the free website building and marketing workshop. So there are 2 things you can do today: 1. Register to participate in the free webinar this Friday, and 2. Leave us a comment below to tell us what you hope to learn about online marketing! See you there! Remember, there's nothing to buy, and no sales pitches at all! Just register, join us on the call, and have pens and paper handy!
Chad Weber - www.freerealestatemarketinglab.com
https://www2.gotomeeting.com/register/707614058
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