I asked this question on LinkedIn a few weeks back: Do you think Real Estate Professionals are meeting the needs and expectations of the Connected Consumer.

Many comments that came back that set the tone for future educational goals and plans and are worth there weight in gold for real estate agents and all businesses to make a list, get on board, and begin your marketing plan when it comes to web2 marketing.

Here's the comments:
1. it is true that precious few real estate agents are embracing Web 2.0.

2. We need to match resources to consumer behavior in order to reach buyers and gain greater exposure for sellers.

3. I believe Brokers and Agents are definitely not doing enough to re-educated themselves and there is a large disconnect especially with First Time Buyers and older agents.

4. Clients want instant communication and functionality from their agents.

5. I don't think a Broker/Realtors challenge is as much to re-educate themselves as it is to KEEP UP with and provide the latest tools & technology to their team

6. I see a shake-out in this industry. The survivors will blend their traditional inter-person skills with the evolving technologies. Its a simple professional reality... one day at a time.

7. Change is constant in the housing industry, including in the mortgage arena, and if you embrace it with open arms good things will usually happen.

8. We are living in an era where we have at least five distinct generations in the workplace and in our customer base.

9. Those in the industry who learn to keep pace, to use technology as a tool to reach and serve some of the needs of our clientele, will be successful.

10. You must start understanding that E-consumers are your future, and necessary for your survival in such a volatile market. They are necessary for your business to be a success!

I could have listed several more comments here, but I'm sure you get the point or you would not be reading this. See the complete set of answers here on LinkedIn and forward this on to a few of your friends in the business, they will be grateful.

"Expect the Best" Mike

Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
email: Mike@MikeBowler.com 
Website for Clients: MikeBowler.com
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