If the home doesn't sell in the first month or two, then I'll stage.  This philosophy, designed to save money, actually has a tendency to cost the seller more than they could possibly stand to gain - in both time and money.  

MLS PHOTO BEFORE                                                 MLS PHOTO AFTER

Think back to one of the first things you learned after real estate school.  New listings are HOT!  This is when the most interest is generated. Agents who are WOWed by the listing will show it over and over again - if it lasts that long.  The best possible offers are typically obtained during this initial period as well.  When you postpone staging, you have missed the opportunity of putting your best foot forward, so to speak.  These are excited potential buyers and possibly agents that you will never win back!  

So, what to do?  At the listing table, explain the importance of staging to compete in today's market.  Have your professional home stager provide a consultation immediately - before the listing hits the market! (It may be necessary to postpone the listing contract.)  Your stager will provide a list of projects and possible improvements necessary to compete and shine in your market.  

These changes are vital to securing the maximum equity for your clients as possible in today's current market conditions.  Hesitating or waiting WILL cost your client equity.  

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